Music Australia's 2025 Listening In research found particularly high enthusiasm for an Australian-only streaming platform among First Nations Australians.
This finding sits with us seriously. Indigenous artists produce some of the most significant, inspiring and just plain bloody awesome music being made in this country right now. They do so inside a streaming ecosystem that was not built with them in mind — one that frequently fails to surface their work or route revenue appropriately.
The Pack's user-centric payment model has a specific implication here: when you listen to a First Nations artist, your subscription dollars go directly to them.
Cultural sovereignty isn't something we plan to get around to. It's built into the architecture - from launch and forever.
Always was, always will be…
We're crowdfunding to build this. can you support us?
https://crowdfunding.startsomegood.com/thepackmusiccoop #FirstNationsMusic #ThePackMusic #IndigenousArtists