ICYMI: Wolt Ads opens programmatic inventory to brands through Koddi SSP in: Koddi's SSP integrates with Wolt Ads in Germany, giving brands and agencies programmatic access to in-app commerce media inventory for the first time in Europe. https://ppc.land/wolt-ads-opens-programmatic-inventory-to-brands-through-koddi-ssp-in/ #WoltAds #ProgrammaticAdvertising #DigitalMarketing #InAppAdvertising #Koddi

New York Times makes bold bet on mobile apps as Magnite partnership targets premium advertisers: New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year. https://ppc.land/new-york-times-makes-bold-bet-on-mobile-apps-as-magnite-partnership-targets-premium-advertisers/ #NewYorkTimes #MobileApps #Advertising #DigitalMarketing #InAppAdvertising

Advertisers redirect budgets to mobile apps as AI reshapes search behavior: MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation. https://ppc.land/advertisers-redirect-budgets-to-mobile-apps-as-ai-reshapes-search-behavior/ #MobileMarketing #AIBusiness #DigitalAdvertising #InAppAdvertising #MarketingTrends