Peter Sagan hops on a cargo bike. The power of branding by #iamspecialized. The new Specialized Porto.

Velon CC on Instagram: "A 𝙝𝙪𝙜𝙚 signing for the Band of Brothers 😲✍️ Primož Roglič joins BORA-hansgrohe with his sights set on challenging for the 2024 Tour de France 🎯 📸 Cor Vos #Cycling #CyclingTransfers #ProCycling #TeamJumboVisma #BORAHansgrohe #Roglič #Roglic #SpecializedBikes #IAmSpecialized #Ciclismo #RadSport #Giro #GrandTour"

https://www.instagram.com/p/CyDcgIBCz2c/?igshid=NmQ4MjZlMjE5YQ==

> 16K likes, 123 comments - veloncc on October 6, 2023: "A 𝙝𝙪𝙜𝙚 signing for the Band of Brothers 😲✍️ Primož Roglič joins BORA-hansgr..."

A Short Film Of No Consequence

YouTube
Out trying to race the sunset today on my trusty old Allez. Miles and miles on this thing and it keeps on spinning. I still have the aero look from my days dabbling in triathlons years ago, now they are just for comfort. #BikeTooter #cycling #iamspecialized #Photomonday
Þetta voru þrjú korter af stöðugleika. @gozwift #wahoo #kickr #iamspecialized
meanwhile, my #IAmSpecialized Crux Expert is due to be delivered Monday so I am practically levitating with excitement #cycling

“Adventure no more: Specialized ends contracts with dozens of paid ambassadors
“Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program.”

https://www.velonews.com/news/gravel/adventure-no-more-specialized-ends-contracts-with-dozens-of-paid-ambassadors/

Bummer. This adventure-style work was great branding. #IAmSpecialized #CouchPeloton

Adventure no more: Specialized ends contracts with dozens of paid ambassadors

Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program

VeloNews.com

For this afternoon’s Zwift ride I did the last five miles with my eyes closed. I wanted to see how close I could get to the goal, just ticking off pedal strokes without watching the graphics.

Made it to within one-tenth of a mile. Which, over five miles, means I guess I should be fairly proud of my counting skills, or fairly disturbed by the amount of time I’ve spent on that gear in Zwift, to know the math.

#cycling #couchpeloton #Zwift #GoZwift #IAmSpecialized