Texas A&M: Research finds hotel booking chatbots can ‘creep out’ customers. “Travelers who use chatbots powered by artificial intelligence on hotel booking platforms often feel uneasy. That discomfort can cause them to disengage or delay booking decisions, according to new research.”
https://rbfirehose.com/2026/06/01/texas-am-research-finds-hotel-booking-chatbots-can-creep-out-customers/This discipline keeps the team aligned and prevents design-by-default—where features accumulate without purpose. It also makes critiques easier: if a design doesn’t serve the outcome, it’s not a good design.
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