I'm experiencing one of those times when you're excited to get a new thing, but nobody around you is interested. When you explain what it is, they are even less interested 🤷

#horology #clock #tools

Best Watch Company Logos, Part 3

17. Zodiac’s Compass

This is symmetrical & geometric, two things I love in a logo. It scales up & down pretty well and it is pretty recognizable. This is one of the newer logos on my list, debuting in 1953 with Zodiac’s introduction of the Sea Wolf (before the Submariner, BTW), and soon became the entire brand logo. I hope Zodiac can be revived yet again (yes, it’s a bit of a Zombie brand), but it may just be their fate to remain dead. Being unfortunately tied to Northern California’s notorious Zodiac Killer from the 70’s probably complicates things.

What do you think? Does the Zodiac logo make your list as a favorite or as a not-favorite?

Best Watch Company Logos, Part 2

18. Erebus’ E Shield

Erebus is the newest logo on my favorites list, only arriving 4 years ago in 2022, but it is clean, scales well, uses negative space to create an extra element; even if it is a little sterile. The sterility is probably due to the fact that I can’t find anything about what the mirrored ‘E’s’ are supposed to convey to prospective customers. While that is a negative, the logo is still legible, scalable and works well on the dial to let folks know the brand of the watch. I think Jody is on to something with his design language and that shows in the logo as well. I wish him the best.

What do you think? Does the Erebus logo make your list as a favorite or as a not-favorite?

A Change in the Winds?

This past week, I took a Thursday-Sunday road trip and I brought a total of three watches with me; the baby Alpinist, the Blood Moon (my night watch) and my Falcon.

It was the week for the Alpinist to be on wrist, but when I travel, I like to have at least one option depending on the situation and wardrobe I pack. I packed a couple of shirts (both black with red & white features) that either the Blood Moon or the Falcon wouldn’t clash with, but it turns out that I never took the Alpinist off for the whole trip, even for bed.

I never even wore the two shirts I planned on wearing that would have clashed with the Alpinist. I actually wore a t-shirt I don’t usually wear in public and a road trip themed shirt made specifically for this trip in order to keep the Alpinist on wrist all week.

Does this mean I don’t like my Falcon any more? I don’t think so (I will be participating in @Aurelian’s #1wc with the Falcon), but it does open the door to the question, right? Maybe I just figured I was going to get a lot of wrist time for the Falcon soon, I typically always wear the Blood Moon to sleep and just didn’t want to shirk on wrist time for the Alpinist and it’s as simple as that?

Whatever it means regarding the Falcon, I know what it means for the Alpinist; it’s not leaving the collection. After I won it as a door prize at a meetup, I wasn’t sure if I was going to keep it because I wasn’t even looking to add a new watch to the collection. In fact, I’m trying to downsize it to 10 watches & this complicates that. The heart wants what the heart wants though, I suppose.

Do you have a watch that entered your collection unexpectedly and earned its way into a permanent spot?

Watch, ca. 1820

https://www.metmuseum.org/art/collection/search/194009

#Horology #Lutes #MetMuseum