#Google is testing new #conversational #adformats powered by #Gemini in #AIMode and #Search. These formats, including #ConversationalDiscovery ads and #HighlightedAnswers, aim to make #ads more #contextual and helpful by dynamically generating ad creative based on user queries. https://searchengineland.com/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115?eicker.news #tech #media #news