@christineburns During the Irish War of Independence, the anti-occupation forces of the Irish Republic in County Clare decided to better defend themselves against the occupying Brits by adopting a new policy.

The new policy was #HaveItYourWay: For every cottage the Brits burnt, the #IRA burnt a stately home. This put manners on the local Brit forces, but only after the number of stately homes in the county was much reduced.

A similar approach is needed with the #techbros.

We both knew if that scene had played out in the US, it would have gone far differently—imagine how it would go in your own family, or your own circle of friends.

Would they all be happy to have something to eat? or would they insist upon their personal favorite sandwich—maybe even skipping lunch if it wasn’t available?

#haveityourway