IS IT OVER FOR HARLEY DAVIDSON

https://youtube.com/live/SUwmFdAwigE

While some observers note that the company still has a strong brand identity and loyal customer base, the persistent downward trend in sales and profitability has led to serious concerns about its long-term stability.

Key details regarding Harley-Davidson’s current situation:
Financial Decline: Following years of falling revenue, 2024–2025 saw steep drops in shipments and a shift to negative operating income in the fourth quarter of 2024.
Declining Demand: Retail sales have plunged for four consecutive years as of early 2026.
Market Share & Competition: Despite holding roughly 30% of the U.S. market, the brand is struggling to attract younger, new riders.
External Pressures: The company faces significant financial impacts from tariffs and a shrinking global market, necessitating new strategic plans.
Strategic Struggles: Attempts to pivot, including electric models, have not yet yielded the necessary turnaround, with a new strategic plan due in May 2026.

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The new Harley-Davidson Fat Boy Gray Ghost is the latest in the Icons collection, limited to just 1,990 models worldwide.
The reflective finish uses a PVD process rather than chroming, so it's more durable and long-lasting.
https://www.rescogs.com/2025/05/the-new-limited-edition-harley-davidson-fat-boy-gray-ghost/

#HarleyDavidson #HarleyDavidsonFatBoy #HarleyDavidsonIconsCollection #Motorcycles #Motorcycling #Rescogs #Harleys #Cruisers

@Nonilex Somewhere in the world, people will be swigging cheap #JackDaniels and riding cheap #Harleys. But not in #Canada, #EU or #China.
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