#IndieAuthorNews #GuestColumns #Davos #WorldMediaGroup
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker, offers a post-Davos wrap-up from some of the journalists who attended...
https://whatsnewinpublishing.com/the-state-of-dis-union-insights-from-the-wef-in-davos/
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker, offers a post-Davos wrap-up from some of the journalists who attended the recent World Economic Forum. A panel comprising the World Media Group’s top international journalists gathered in London earlier …
#IndieAuthorNews #AudienceEngagement #GuestColumns #shortformvideo #TheSoulPublishing #YouTubemonetization
YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lu...
https://whatsnewinpublishing.com/youtube-shorts-monetization-what-creators-need-to-know/
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lucrative channel for publishers. Victor Potrel, Vice President of Content Distribution at TheSoul Publishing explains more… From February …
#IndieAuthorNews #Advertising #GuestColumns #adspend #Azerion #gaming #LucyZakrzewska
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality at...
https://whatsnewinpublishing.com/how-publishers-can-weather-the-economic-storm-in-h1/
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality attention as, by doing so, these formats can drive up to 20 times higher attention than standard formats. …
#IndieAuthorNews #DigitalPublishing #GuestColumns #artificialintelligence #CeciliaCampbell #journalism
ChatGPT in journalism: Let’s not have an identity crisis
With extensive experience over many years, United Robots has pioneered the use of automated articles in newsrooms. Now, with the advent of ChatGPT, the topic of artificial intelligence and journalism has never been more in focus. Cecilia Ca...
https://whatsnewinpublishing.com/chatgpt-in-journalism-lets-not-have-an-identity-crisis/
Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the use of automated articles in newsrooms. Now, with the advent of ChatGPT, the topic of artificial intelligence and journalism has never been more in focus. Cecilia Campbell, CMO, United Robots explains …
#IndieAuthorNews #GuestColumns #InterestingandTimeless
World Media Awards: Focus on new talent and sustainable campaigns for 2023
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The World Media Awards showcase the best in international content-driven and cross-b...
https://whatsnewinpublishing.com/world-media-awards-focus-on-new-talent-and-sustainable-campaigns-for-2023/
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The World Media Awards showcase the best in international content-driven and cross-border advertising. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the …
#IndieAuthorNews #DigitalPublishing #GuestColumns #CactusCommunications #infographics #MindtheGraph #scientificpublishing
Communicating complex data with infographics
The use of scientific visuals in mainstream media is not new – however, with the advent of the Covid-19 pandemic, the requirement to use scientific imagery has greatly increased. Here Fabricio Pamplona, founder of online infographic maker Mind The...
https://whatsnewinpublishing.com/communicating-complex-data-with-infographics/
The use of scientific visuals in mainstream media is not new – however, with the advent of the Covid-19 pandemic, the requirement to use scientific imagery has greatly increased. Here Fabricio Pamplona, founder of online infographic maker Mind The Graph, explains how publishers can best communicate complex health and scientific topics. According to Nature, around …
#IndieAuthorNews #GuestColumns #InterestingandTimeless #PepeCerezo
2023: Welcome to the Year of Uncertainty
2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how publishers need to embrace the shifting sands and harness the clear opportunities ...
https://whatsnewinpublishing.com/2023-welcome-to-the-year-of-uncertainty/
2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how publishers need to embrace the shifting sands and harness the clear opportunities at a time of great uncertainty. At the beginning of each new year, there is a widespread feeling …
#IndieAuthorNews #Advertising #GuestColumns #Adnimation #advertisingrevenue
Publishers need to start demanding increased transparency
Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir Biton explains why this distinction is so crucial and how publishers can rectify the situatio...
https://whatsnewinpublishing.com/publishers-need-to-start-demanding-increased-transparency/
Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir Biton explains why this distinction is so crucial and how publishers can rectify the situation… According to GroupM’s yearly roundup, global advertising spend is predicted to increase by 5.9% in …
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