Drivers divide themselves into "ants" (drivers who take every job) and "pickers" (drivers who cherry-pick high-paying jobs). The algorithm's job is ensuring that pickers get the plum assignments, not the ants, in the hopes of converting those pickers to app-dependent ants.

In my work on enshittification, I call this the #GiantTeddyBear gambit. At every county fair, you'll always spot some poor jerk carrying around a giant teddy-bear they "won" on the midway.

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