Level Up Scotland: From Games Day to Games Supercluster
Last week, the global games industry turned its attention to Scotland. Thanks to the hard work of the Academy of Interactive Sciences (DICE Europe), the Scottish Games Association (SGDA), the Scottish Government, Scottish Enterprise and countless others, there was an undeniable and welcome surge of energy, ambition, and recognition – both in the room and across the media.
I was at the SGDA’s Games Day in Dundee, listening to the conversations and briefing key partners. It was fantastic to see, but it also raised a crucial question for me: what happens now?
The Scottish games community knows that a day of celebration, no matter how spectacular, doesn’t necessarily bring about change. We have seen firsthand how the energy of a moment (SGW 22, 23 and…) can dissipate without a clear, unified path forward. In 2025, the stakes are too high, and the opportunity to build greater understanding of and support for the games ecosystem is too great to let that happen again.
Fortunately, we are not starting from scratch. While the spotlight was on the events, the Scottish games community has been engaged in the painstaking work of building a consensus for a way forward. For the last two years, I have listened to hundreds of you – studios, developers, educators, artists, engineers, esports players, and public sector bodies – to forge a new consensus and transform the way that games are understood and supported across Scotland.
It is a vision supported and strengthened by insights from pioneering countries and regions in Finland, Australia, Northern Ireland and across North America, which have shown us that proactive government support is the key to creating a world-class games sector.
That blueprint is the Games Action Plan for Scotland.
This is not one person’s vision or one organisation’s plan. It is a data-driven, community-led strategy that provides the clear direction we have been missing. It is the answer to the question of “what’s next?” It is the framework that can buil upon last week’s energy and turn it into tangible, coordinated action for the years ahead.
What Is A Games Supercluster?
I’ll be making the final draft of the plan public, once the final elements have been added – and then discussing all of the key recommendations and outcomes across the Scottish Games Network.
The challenge is now one of alignment. The community has provided the plan, and the forum for its public launch is set. The Cross-Party Group on Scotland’s Games Ecosystem on Tuesday, November 18th is our moment to show a united front.
So, let this be a clear, public, and constructive invitation. We formally invite the leadership of Interactive Entertainment Scotland, the SGDA, and our partners across the Scottish Government to join us at this public forum.
Let’s stand together and back the Games Action Plan as the undisputed national strategy for our industry. Let us show our community, our policymakers, and the world that we are united in our vision.
The community has done the work. Now, it is time for us all to align and to build.
See you there,
B
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