VarietyOct 22

Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women’s Mobile Gaming and TV Viewing Habits
#Variety #News #Bravo #GabrielleHeyman #Zynga

https://variety.com/2025/gaming/news/zynga-mobile-gaming-women-bravo-lifetime-ads-1236558972/

Zynga Exec on Mobile Gaming and Women, Bravo and Lifetime Ads

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at women than ever before.

Variety