Having said that, I built a damn good mapping system on the site. Combined with the most detailed traffic-free cycle route guides for UK routes that exists on the web, WillCycle is now an extremely good resource.
Don't just take my word for it though - go see for yourself.
Some things on the site, such as the route builder, and even the Strava personal Heatmap generator aren't unique, but lots of other things are, for example, my #GPSart generator.

Most of the work over the past several months focused on developing the Android app, and I'm delighted to say it's just about ready for beta testers.

What does the app do?
Well, obviously, it can record a route. You can also use it to do navigation, with dynamically updating voice turn-by-turn navigation.
You can generate a link to live-share your location (anyone with the link will be able to see your location on the map). That's perfect for that charity fundraising ride you're planning on. And once the ride's over, generate a new link, and the old one is instantly dead.
Want to meet up with a mate from elsewhere, and both of you are cycling? Share your live-share links with each other and each will have dynamic navigation to the other.

Then we get to the games! No, not video games. Cycling games, out in the real world!