ICYMI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #DigitalMarketing #AIInvestment #MarketingMeasurement #FullFunnelMarketing
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