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Adnkronos - ultimoratop: Birra Heineken® lancia Clinker al Nameless Festival

(Adnkronos) - Dopo il debutto globale al Coachella, Heineken sceglie il Nameless Festival come primo palcoscenico europeo per il lancio del Clinker. Clinker è l’ultima innovazione del brand che nasce per facilitare il mantenimento di quei legami nati grazie alla passione condivisa per la musica tra fan. Una risposta concreta a quanto emerge da una nuova ricerca globale commissionata da Heineken, secondo cui il 97% degli appassionati di musica considera che quest’ultima abbia il potere di unire le persone, mentre oltre la metà (55%) dichiara di voler conoscere chi ha gusti musicali simili durante concerti e festival. Eppure, sebbene il 77% dei fan dichiari di aver creato una connessione con qualcuno durante un evento live o un concerto, nella maggior parte dei casi questi incontri restano confinati al momento stesso del festival. Clinker è stato progettato proprio per aiutare i fan a superare le barriere sociali tipiche di questi grandi eventi, trasformando interazioni spontanee e fugaci in legami più duraturi, capaci di continuare anche oltre la musica.

Milan, the future coach passes through Ibrahimovic: Andoni Iraola is in the lead, Xavi’s deal is more complicated.

Milan restarts with Zlatan Ibrahimovic. After the dramatic overhaul decided by RedBird, with the dismissal of Massimiliano Allegri and the departure of Tare, Furlani, and Moncada, the Rossoneri club finds itself without a managerial structure and with a brand new technical project to build. In this scenario, the weight of decisions seems to have fallen primarily into the hands of the former Swedish striker, a trusted man of Gerry Cardinale and a central figure in the club’s reconstruction.

Ibrahimovic, although not formally a club director, is considered a strategic partner of RedBird and participates in the most important decisions. The priority issue concerns, of course, the choice of the sporting director and the new coach. For the first position, two names have emerged today. Txiki Beguiristain, former market man for Barcelona and Manchester City, who has worked extensively with Pep Guardiola, is liked. He is currently free. However, the strongest candidate appears to be Viktor Bezhani, current ds of Toulouse, a club that is part of the RedBird galaxy. At the moment, Italian hypotheses are in the background.

For the bench, instead, the name that has gained the most strength in recent hours is that of Andoni Iraola. The Basque coach, after the historic qualification for the Europa League with Bournemouth, was already contacted by Milan according to various reports from England. Iraola is liked for his aggressive, dynamic, and vertical style of play, perfectly in line with the game idea that Cardinale and Ibrahimovic want to return to Milanello.

The track leading to Xavi is more complex, however. The former Barcelona coach had initially been considered one of the great dreams of the American ownership, also for his international appeal and for his offensive philosophy. However, in recent hours, some sources have downplayed the Spanish coach's candidacy, now considered less close to the Rossoneri bench. The name then circulating is that of Marco Silva, coach of Fulham, while other candidacies remain in the background. Instead of a mere suggestion, that concerning Mark van Bommel, highly valued by Ibrahimovic and linked to the Rossoneri world, is something more.

In short, the future of Milan depends primarily on Zlatan's ideas. Cardinale continues to blindly trust his former striker, who is today considered the key man for choosing the club’s new technical course. And the feeling is that the next Rossoneri bench will be born mainly from his choice.

Milan, the future coach passes from Ibrahimovic: in the lead there is Andoni Iraola, more complex the Xavi track comes from Il Fatto Quotidiano.

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