C-Level Marketing für dein KMU, ohne Vollzeit-Gehalt? 👋 Das geht! Digitale Komplexität fordert Expertise, die leistbar ist.Ein Fractional CMO ist die smarte Antwort: Du mietest erfahrene…
Den vollständigen Artikel mit Beispielen liest du hier: https://unternehmen-digitalisieren.at/blog/fractional-cmo-die-geheimwaffe-fuer-kmu-ohne-eigenes-marketing-team
#DigitalisierungKMU #MarketingStrategie #FractionalCMO #KMUMarketing #MarketingAutomation #OesterreichKMU #GeschaeftsprozesseDigitalisieren
The churn problem is usually visible at acquisition.
By the time a client cancels, the failure is months old. Customer success cannot fix what was broken before the sale.
Kamyar Shah, fractional CMO
integratedstrategicexecutive.com/ChurnOrigin
Most founders who say they want to get out of sales do not want to get out of sales.
The closer is the product. Removing them from the deal changes what the deal is.
Kamyar Shah, fractional CMO
integratedstrategicexecutive.com/FounderSales
The referral-only go-to-market never forces you to define your customer.
A network and a go-to-market are different assets. The one that does not scale is only obvious after you try.
Kamyar Shah, fractional CMO
integratedstrategicexecutive.com/ReferralGTM
A founder hired a VP of Sales. Ninety days later, he was gone.
The role was not the problem. The foundation underneath it was.
Kamyar Shah, fractional CMO
integratedstrategicexecutive.com/VPSalesHire
Business Strategy Consulting Most companies between $5M and $50M in revenue do not have a strategy problem. They have a decision problem. The leadership team knows the business needs to evolve, but there is no clear process for deciding which bets to make, which opportunities to decline, and how to
udigitalisieren
BusinessConsultant
