Italian producer Andrea Iervolino—known for “Ferrari”—is launching a new AI label, announcing “The Sweet Idleness” as the first film helmed by an AI director, “FellinAI.” The movie imagines a future where only 1% of humans work, exploring themes of leisure, symbolic labor, and humanity’s struggle against obsolescence. This move comes amid ongoing industry tensions, as AI actors like Tilly Norwood spark backlash from performers and pushback from SAG-AFTRA. Could “The Sweet Idleness” mark a turning point for AI in cinema—or deepen the rift with traditional filmmakers? More: https://variety.com/2025/film/global/ai-directed-movie-sweet-idleness-trailer-tilly-norwood-1236536328/ #AI #Film #Cinema #AndreaIervolino #TheSweetIdleness #FellinAI