Local car retailer urges safer driving after new speeding data is revealed

The data, released by Volvo Car UK which operates locally from FRF Volvo Swansea on Valley Way, shows that more than four drivers a day were recorded travelling at extreme speeds between September 2024 and August 2025.

Over the same period, police forces logged more than three million speeding offences in total, though the true figure is likely higher.

To help address excessive speeding, all models at FRF Volvo Swansea since 2020 have been fitted with Volvo’s 112mph electronic speed limiter. Forming part of the brand’s Vision Zero safety strategy, the limiter aims to ensure no one is seriously injured or killed in a new Volvo vehicle.

The limiter has been strongly backed by the Swansea retailer, which says the new research highlights the ongoing need to prioritise road safety both locally and nationally.

John Radcliffe, Retailer Principal, at FRF Volvo Swansea, said:

“These findings really reinforce how important it is that we all take road safety seriously – not just nationally, but here in Swansea where the wellbeing of local drivers, pedestrians, and families is at stake.

“Volvo’s 112mph speed limiter is one of many steps we’re taking to help reduce the risks on our roads, and it’s a feature we have strongly supported since it was first introduced five years ago.

“Limiting top speeds isn’t about restricting drivers – it’s about protecting lives. Slower speeds give people more time to react, reduce the severity of collisions and ultimately make our community safer.

“At FRF Volvo Swansea, safety is at the heart of everything we do. We want people in Swansea to feel confident that when they get behind the wheel of one of our cars, they’re not just benefiting from modern technology, but from technology designed to keep them and everyone around them safe.”

For further information about Volvo’s latest range of models, visit frfvolvo.co.uk , or call the retailer on 01792 310999.

Swansea car retailer celebrating after two models recognised with award

Judges said the compact mild hybrid SUV was a fantastic used buy, incorporating a timeless design both inside and out. With a range of reliable powertrains across petrol, diesel, pure-electric and plug-in hybrid, they commented that it provided something for everyone.

The triumph follows FRF Volvo Swansea’s success at the Caravan and Motorhome Club’s annual awards, where the car retailer’s Plug-in Hybrid, the XC90 was named Hybrid Towcar of the Year.

The Towcar of the Year Awards are the UK’s longest-established towing awards. This year, vehicles were put through their paces to assess not only their towing ability but also their practicality, comfort and quality.  

With its effortless performance and ease of driving, judges for the Caravan and Motorhome Club praised the XC90 for being an “Absolutely superb towcar. It is as compromise-free as you could wish for. It handles superbly with the caravan, whilst remaining comfortable and sure-footed. The interior is absolutely beautiful and feels like somewhere that you could enjoy a long-distance cruise to the Continent with a caravan in tow.”

John Radcliffe at FRF Volvo Swansea on Valley Way, said:

“We’re thrilled to receive such praise for the Volvo XC40 and XC90, from not one but two prestigious awards bodies.

“To triumph after a rigorous judging process is demonstrative of the quality and attention Volvo devotes to its models, making cars practical to own and use, all whilst staying desirable, luxurious, safe and sustainable.

“For drivers in Swansea who are looking to learn more about the XC40 and XC90, FRF Volvo Swansea has models available to see first-hand and a friendly team of experts to answer any questions.”

To find further information about the XC40 and XC90, visit frfvolvo.co.uk or call 01792 310999.

#CaravanAndMotorhomeClub #FRFVolvo #hybridCar #motoring #towcarOfTheYear #VolvoXC90

Local car retailer invites drivers for an exclusive look at ‘adventure-ready’ new SUV

FRF Volvo Swansea, on Valley Way, is inviting local drivers to be among the first to experience the brand-new Volvo EX30 Cross Country in person, as the car arrives in the UK after first being announced in February.

The EX30 Cross Country, takes the successful recipe of the EX30, Volvo’s smallest ever fully electric SUV, and adds rugged ingredients, making it perfect for the growing number of people who want to explore beyond their crowded cities – come rain, come shine, or when everything is covered in snow and ice.

Described by Car Magazine as “adventure ready”, the model offers the perfect balance between off-roading on muddy tracks and suitability for city driving.

Raised higher off the ground compared to its sibling, the EX30 Cross Country’s higher suspension helps navigate rough terrain with ease, with the option of an 18-inch all-terrain accessory tyre to make regular countryside outings even easier.

Forming part of Volvo’s long-term plan to become a fully electric car company and achieve net zero greenhouse gas emissions by 2040, the EX30 Cross Country debuts as a fully electric model, with a range of up to 427km, zero tailpipe emissions, and a rapid charge time from 10-80 per cent in as little as 26 minutes.

Available from £45,560, the car is now available to experience at FRF Volvo Swansea giving drivers the opportunity to see the exciting new addition for themselves and to chat to the retailer’s expert team about the future of electrification.

Those interested in the model can also benefit from Volvo’s recently announced electric vehicle grant, where Swansea drivers can receive a £1,500 grant, which can be redeemed against cash purchases on all EX30 models.

John Radcliffe, Retailer Principal at FRF Volvo Swansea, said:

“We’re delighted to be showcasing the brand-new EX30 Cross Country and look forward to welcoming Swansea drivers along for a first look at this stunning new car.

“The EX30 Cross Country offers all of the premium quality, safety and sustainability associated with Volvo Cars, in a convenient, compact and affordable package.

“We welcome Swansea drivers to visit us at FRF Volvo Swansea to see the versatile EX30 Cross Country and chat to our knowledgeable team of experts, or to book a timed slot to have a more detailed preview of the car with a Volvo Specialist.”

To find out more about the new, fully electric EX30 Cross Country, visit FRF Volvo Swansea, call 01792 310999 or visit frfvolvo.co.uk.

[Lead image FRF Volvo]

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Swansea car retailer toasts success after popular model hailed as “revolutionary” at prestigious awards

FRF Volvo Swansea, on Valley Way was delighted that the new Volvo EX90, a premium seven-seater SUV, was crowned the winner in the Most Revolutionary Transport category at this year’s Wallpaper Smart Space Awards.

The award came after the fully electric SUV was hailed by judges as a benchmark for Volvo’s future, showcasing innovations in safety, technology, sustainability, innovation and design.

The Wallpaper Smart Space Awards celebrate objects, accessories, services, and tools that combine beauty, design, innovation, and style. The leading international design authority bestows the annual honours to give “global recognition for ideas that inspire and technology that lasts”.

The ‘Most Revolutionary Transport’ category embraces new technologies, services and products designed to help people move from A to B in more timely, innovative or convenient ways.

Available from £82,660, the Volvo EX90 features a suite of sensors both inside and outside the car to support its cutting-edge driver-assistance and safety systems. The car comes with the latest in software and connectivity technology, and can cover up to 375 miles on a single charge with no tailpipe emissions.

This isn’t the first award for the EX90, with more than five accolades under its belt. The car recently claimed World Luxury Car at the World Car Awards and Luxury Family Car of the year at the TopGear.com Awards.

John Radcliffe at FRF Volvo Swansea, said:

“It is great to see another win for the Volvo EX90, especially in this category where the judges have recognised a vehicle that truly pushes boundaries in every aspect, not least in being our most luxurious car yet.

“The EX90 is our largest fully electric SUV to date and offers all of the premium quality and sustainability associated with Volvo, while defining a new era for safety.

“We welcome Swansea drivers to visit FRF Volvo Swansea to learn more about the EX90 and its many accolades, and to chat to our friendly team of experts.”

To find further information about the EX90 and other Volvo models, call FRF Volvo Swansea visit frfvolvo.co.uk or call 01792 310999. 

[Lead image: FRF Volvo]

#FRFVolvo #motoring #TopGearComAwards

Swansea drivers encouraged to go electric with new grant from local car retailer

FRF Volvo Swansea, based on Valley Way, has launched the initiative to support the growing demand for electric vehicles and make sustainable driving more accessible to motorists across the region.

The grant can be applied to any new model of the Volvo EX30, Volvo’s smallest-ever fully electric SUV. Designed with both safety and sustainability in mind, the EX30 is built using recycled materials and boasts the lowest CO₂ footprint of any Volvo to date, thanks to its innovative pure-electric platform.

The £1,500 grant is available immediately and can be redeemed across cash purchases, Volvo loans, and PCP finance options, making it easier than ever for Swansea drivers to embrace electric mobility.

This local initiative comes in response to the UK Government’s recently announced Electric Car Grant scheme, which aims to accelerate the transition to zero-emission vehicles. While Volvo Car UK awaits confirmation of its application to the scheme, the retailer has introduced its own self-funded grant to ensure local customers don’t have to wait to benefit.

The grant underlines Volvo’s commitment to a cleaner, more sustainable future—offering practical, progressive solutions for local motorists ready to take the next step toward zero-emission driving.

John Radcliffe, Retailer Principal at FRF Volvo Swansea, said: “We’re proud to help drive the charge toward electrification here in Swansea with this new £1,500 grant that can be used when purchasing the Volvo EX30 – one of the most innovative and sustainable vehicles we’ve ever offered.

“As demand for electric vehicles continues to grow, it’s important we make the transition as accessible and rewarding as possible. By introducing this grant, we’re helping drivers take that next step toward a zero-emission future, giving our community the opportunity to lead the charge towards cleaner, greener driving.

“I’d encourage Swansea drivers to visit FRF Volvo Swansea to learn more about the initiative and the Volvo EX30, see the model’s capabilities first-hand, and to chat to our friendly team of experts about switching to electric.”

For more information about FRF Volvo Swansea call 01792 310999 or visit volvocarsswansea.co.uk.

[Lead image: FRF Volvo Swansea]

#FRFVolvo

Local car retailer invites Swansea drivers for exclusive test drive of new electric model not yet available in the UK

FRF Volvo Swansea, on Valley Way, is inviting local people to experience the Volvo EX90 in person, as the car takes its initial journey to a select number of locations across the UK.

The award-winning EX90, which is Volvo’s largest fully electric SUV to date, will be at FRF Volvo Swansea from 16 to 19 January, giving local drivers the opportunity to see the exciting new addition to the Volvo line-up for themselves and to chat to the retailer’s expert team.

Designed with comfort, safety and sustainability in mind, the Volvo EX90 features a new suite of sensors both inside and outside the car to advance its assisted-driving and safety systems. The car is equipped with the latest in software and connectivity technology, and can cover up to 374 miles on a single charge with no tailpipe emissions.

Those who book an exclusive test drive will be guided around the car to take in its modern, sustainable-focused design and Volvo’s latest technology before having the chance to experience the car’s performance for themselves.

The test drive will be followed by a special Scandinavian element – a delicious Fika break – to give drivers the opportunity to reflect on their experience and ask any more questions they may have.

Available to order now, the Volvo EX90 will be ready to drive in spring 2025.

John Radcliffe, Retailer Principal at FRF Volvo Swansea, said:

“We’re delighted to host the new Volvo EX90 and look forward to welcoming Swansea drivers for a first look at this stunning new car.

“The EX90 is our largest fully electric SUV to date and offers all of the premium quality and sustainability associated with Volvo, while defining a new era for safety.

“We invite Swansea drivers to book an exclusive test drive of the mighty Volvo EX90 at FRF Volvo Swansea and chat to our friendly team of experts as we gear up for an exciting 2025.”

To find out more about the new, fully electric Volvo EX90 and book your test drive experience, visit www.thevolvoex90exclusivedrive.co.uk

[Lead image: FRF Volvo]

#FRFVolvo #motoring

Second-hand superstar! Swansea car retailer celebrates as model crowned Used Car of the Year

FRF Volvo Swansea, on Valley Way, has announced that the Volvo XC40 was named Used Car of the Year and Used SUV of the Year in the What Car? Used Car of the Year Awards.

Commended for its compelling qualities in the pre-owned market, the XC40 impressed the judges across the board. Key factors that sealed its success included its wide choice of powertrains, interior quality, refinement and family-friendly practicality, delivered with great value for money for used car buyers.

Mark Pearson, What Car? Used Cars Editor, said:

“For us, the XC40 is the supreme all-rounder – a reliable and desirable car that does so many things exceptionally well. You can have it as a petrol, diesel, hybrid or fully electric car, too, giving the used car buyer a variety of options.

“The fact that this immensely appealing family SUV should also be such great value when bought used just seals the deal for us.”

Adding to the retailer’s award-winning line-up, the retailer is also celebrating success for the XC90 T8 large SUV, which was commended in the Used Hybrid category.

John Radcliffe, Retailer Principal at FRF Volvo Swansea, on Valley Way, said:

“It’s amazing to see the Volvo XC40 receive such praise at this year’s What Car? Used Car of the Year Awards.

“The qualities that have made this car such a great success for us in the new car market are proving equally appealing to customers looking for a used car – an area where value for money and peace of mind are also crucial considerations.

“We encourage Swansea drivers to visit FRF Volvo Swansea to learn more about the Volvo XC40, whether considering a new or used model, and see the car’s qualities first-hand while speaking to our friendly team of experts.”

People looking to buy an XC40, or any other pre-owned Volvo, can source the best-quality cars and enjoy excellent customer support from the Volvo Selekt Approved Used service. Every car offered has undergone a rigorous programme of more than 150 checks and is sold with a 12-month unlimited-mileage warranty*.

To find out more about Volvo Selekt Approved Used, visit www.volvocars.co.uk/used

For further information about the XC40 and other Volvo models, call into FRF Volvo Swansea, visit volvocarsswansea.co.uk , or call 01792 310999.

#FRFVolvo #UsedCarOfTheYear #WhatCar_