The Rise of Bullshittery

An excerpt from the piece:

"The unspoken contract behind most professional life used to be as simple as learning how to do something, doing it well and gradually developing a reputation among people who could tell the difference. Over time, that reputation would then translate into work, money, and a degree of stability. It was a slow process, that sometimes was unfair, and that was never as meritocratic as its proponents claimed, but at least the basic shape of it made sense. Doing a good job was, on average, an advantage."

"That contract, however, has been broken in ways that are hard to comprehend, let alone ignore these days. The dominant mechanism for distributing professional opportunity is no longer slow reputation, it is _algorithmic visibility_. The algorithm, howeveer, does not particularly care whether you are good at your job, it only cares whether your message is engaging enough to spread fast and far."

https://xn--gckvb8fzb.com/the-rise-of-the-bullshittery/

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