Event organizers, listen up! The Freeman 2025 Experience Trends Report exposes the gap between what organizers design and what attendees actually value.
Event organizers, listen up! The Freeman 2025 Experience Trends Report exposes the gap between what organizers design and what attendees actually value.
"In a world of four-second attention spans, you are no longer competing for a share of the wallet—you are battling for a share of the moment. Stop selling products and start engineering experiences." – Futurist Jim Carroll
We have officially entered the "Attention Recession."
With that in mind, I prepared a proposal for a client by preparing a full 35-page PDF outlining the nature of the issue - 10 trends, 10 bold ideas, and 10 action plans they could pursue right now. Give it a look!
The numbers are staggering. We are seeing a complete collapse in how long people are willing to focus, particularly if they are dealing with a purchase. There's something we can call "time to clarity", and it's collapsing. Gen Z now averages an attention span of just 6.5 seconds. For pre-teens? It drops to a mere 4.2 seconds.
That's how long it takes someone to look at something, come to understand it, and make a decision.
Think about that. You have four seconds.
In that fleeting blink of an eye, a consumer is scanning 12 feet of shelf space. On your web site, they are giving you less time than they give to a short TikTok video. If they can't understand you, value you, or desire you in that window, you don't exist.
You aren't just losing a sale; you are becoming invisible.
This isn't just a marketing challenge; it's a fundamental shift in the customer relationship.
In a linear world, we sold products. In an exponential world, the product is secondary to the moment.
The retailers and brands that will thrive in 2026 and beyond aren't the ones with the best inventory; they are the ones who transform a "transaction" into a "discovery." They understand that in an attention-starved marketplace, experience is the only competitive advantage that cannot be scrolled past.
If you are still trying to sell a product to a mind that has already moved on, you are fighting a losing battle. You might want to look at the deck
You need to stop the clock. You need to engineer the moment. Moments that are collapsing.
Because if you don't own the experience, you don't own the future.
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Futurist Jim Carroll has spoken to dozens of retailers and at retail conferences. Details at retail.jimcarroll.com
**#Attention** **#Experience** **#Marketing** **#GenZ** **#Retail** **#Future** **#Consumer** **#Engagement** **#Moments** **#Strategy** **#Innovation** **#Discovery** **#Branding** **#Speed** **#Connection** **#Digital** **#Transformation** **#Focus** **#Trends** **#Action** **#Visibility** **#Customer** **#ExperienceDesign** **#Bold** **#Onwards**
Neu auf der Barcamp-Liste ✨
UCPX barcamp am 13.2.2026 in #Wien
Erfahrene Praktiker:innen & Neulinge treffen sich zum Austausch über UX, CX, BX, PX und EX.
Jetzt anmelden 👉 https://barcamp.ucpx.network
#Barcamp #UCPX26 #UX #CX #BX #PX #EX #ExperienceDesign https://barcamp.ucpx.network

Join the 1st UCPX barcamp on February 13, 2026 in Vienna. A full-day open, interactive community event focused on User Experience, Customer Experience, Brand Experience, and People Experience. No spectators, only participants.
I/Another, don’t think, just move by Angelina Kozhevnikova
https://neural.it/2026/01/ianother-dont-think-just-move/
#ianother #artreview #neuralmag #neuralmagazine #newmediaart #interaction #humaninteraction #robot #robotart #robotics #artrobots #wearabletech #interactiondesign #interactivedesign #interactiveinstallation #interactiveart #physicalcomputing #cybernetics #interactiveexperience #kineticart #kineticartwork #kineticsculpture #kineticinstallation #artandtechnology #arttech #artandtech #newmediaart #machineart #creativetechnology #experiencedesign
Last few days to send your application for the BSc in Creative Computing at Winchester School of Art.
This three year undergraduate programme is aimed at students who want to develop innovative digital experiences with the support of WSA outstanding academic staff, facilities and network of partners.
https://www.southampton.ac.uk/courses/creative-computing-degree-bsc
#artandtechnology #arttech #artandtech #audiovisualart #audiovisuals #informationdesign #digitalart #innovationinart #digitalaesthetics #aiart #artificialintelligenceart #creativeai #creativecoding #creativecodeart #codeart #algorithmicart #creativetechnology #interactiondesign #digitalcultures #technosphere #experiencedesign #robotics #creativecomputing #creativetech #creativetechnology #bachelorcreativetechnologies #creativetecheducation #creativecoding #creativeprogramming
A narrative designer's job can vary from studio to studio.
Most narrative roles combine a fluid set of job functions, which is why it's useful to maintain a clear understanding of what is expected from the role.
#GameDevelopment #ExperienceDesign #GamesIndustry
https://wildwinter.medium.com/role-functions-in-game-narrative-9d4b4daace3b
Event organizers, listen up! The Freeman 2025 Experience Trends Report exposes the gap between what organizers design and what attendees actually value.
#EventDesign #FreemanReport #ExperienceDesign #EventProfs #post
Event organizers, listen up! The Freeman 2025 Experience Trends Report exposes the gap between what organizers design and what attendees actually value.