They can't turn search into an auction between companies that match your query and companies that want to sell you fakes and knockoffs:
https://pluralistic.net/2022/11/28/enshittification/#relentless-payola
They can't charge rent to the people whose feeds you asked to read for the privilege of reaching you:
https://pluralistic.net/2022/12/10/e2e/#the-censors-pen
In fact, a new, good internet is one where we #EuthanizeRentiers:
https://pluralistic.net/2023/07/24/rent-to-pwn/#kitt-is-a-demon
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