Best Watch Company Logos, Part 2
18. Erebus’ E Shield
Erebus is the newest logo on my favorites list, only arriving 4 years ago in 2022, but it is clean, scales well, uses negative space to create an extra element; even if it is a little sterile. The sterility is probably due to the fact that I can’t find anything about what the mirrored ‘E’s’ are supposed to convey to prospective customers. While that is a negative, the logo is still legible, scalable and works well on the dial to let folks know the brand of the watch. I think Jody is on to something with his design language and that shows in the logo as well. I wish him the best.
What do you think? Does the Erebus logo make your list as a favorite or as a not-favorite?
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