English – The Conversation | What we lose when artificial intelligence does our shopping by Mark Bartholomew, Professor of Law, University at Buffalo

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The article examines how AI shopping assistants like Amazon’s Rufus are transforming the retail experience by instantly searching products, comparing prices, and completing purchases, yet many consumers remain uneasy about surrendering control and personal data to these systems. While AI can boost efficiency and conversion rates for retailers, it also threatens the psychological and social benefits of shopping—such as the anticipatory pleasure of waiting for a purchase, the sense of personal and ethical authorship in choosing products, and the communal interactions that occur in stores or during gift‑giving. Studies show people prefer to retain agency, fearing opaque recommendation logic and potential manipulation that can steer preferences and increase spending. The authors argue that without updated legal safeguards and transparent disclosures, the rise of agentic AI could erode these human‑centric values, emphasizing the need for regulation that prioritizes user autonomy and well‑being over corporate profit.

Read more: https://theconversation.com/what-we-lose-when-artificial-intelligence-does-our-shopping-280251

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AI generated summary, Read the full article for complete information.