I invoke the thinking behind @VW’s #ThinkSmall, @Apple’s #1984 and @Oreo’s #Dunkinthedark to make a point about how to build brands even when it looks risky. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @Theagencyreview #Zipatoni @RenegadeLLC

I invoke the thinking behind @VW’s #ThinkSmall, @apple’s #1984 and @Oreo’s #Dunkinthedark to make a point about how to build brands even when it looks risky. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC