"It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines."
#DonNorman, The #Design of Everyday Things
"It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines."
#DonNorman, The #Design of Everyday Things

The human action cycle, also known as the Seven Stages of Action, is a psychological model which describes the steps humans take when they interact with computer systems. The model can be used to help evaluate the efficiency of a user interface (UI). Understanding the cycle requires understanding the user interface design principles of affordance, feedback, visibility and tolerance.
🎙 Throwback Spotlight — Don Norman on Design That Matters
Out of 250+ episodes, this conversation with the legendary Don Norman still stands as one of the most impactful. We talked about human-centered design, the future of UX, and what truly makes a product meaningful.
📲 Listen here → https://podcasts.apple.com/ca/podcast/uniqueways-with-thomas-girard/id1632267449?i=1000649501950
Sometimes, you just have to revisit the classics.
Opened YouTube today and saw this:
My Brave UX episode beside Don Norman’s, in the For You section.
Same shelf. Same series. Still processing.
Big thanks to Brendan Jarvis for making these conversations matter.
🎧 Watch mine → https://youtu.be/1WcXHhvMhls?si=KA4guGkqICkP9Rdw
#BraveUX #DonNorman #ThomasGirard #UXNow #DesignVoices #HumanCenteredDesign
Very well put.
"The phone is not smart enough to know–the artificial unintelligence is not smart enough to know–when to piss off & leave you alone. It has, in common with its inventors, no smarts for reading the room. Is there any way of communicating with these devices that goes: you will do this, this & this when I ask but you will never, ever, for any reason at all, do or talk to me ever again about doing anything else."
Ok, now I read it. Is this just Uncle Bob in a trenchcoat? Where are tech / computings unproblematic faves?
#unclebob #uxinsights #donnorman
https://www.fastcompany.com/90868431/the-problem-with-don-norman