Hyundai Motor Co. is minimizing price hikes on new models as South Korea’s auto market heats up with intensified price competition from domestic and global players, highlighting “value for money” as the key trend for 2026 amid sluggish demand and rising costs.
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Hyundai Minimizes Price Hikes—'Value for Money' Emerges as Key Theme in New Year Auto Market

Hyundai Motor Co. is minimizing price hikes on new models as South Korea’s auto market heats up with intensified price competition from domestic and global players, highlighting “value for money” as the key trend for 2026 amid sluggish demand and rising costs.

Yonhap Infomax