PPC LandFYI: US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticAdvertising #CPM #DigitalMarketing #DisplayAds #VideoAdvertising
US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticAdvertising #CPM #DigitalMarketing #DisplayAds #VideoAdvertising
FYI: Google quietly kills Display and Video support in Performance Planner: Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing. https://ppc.land/google-quietly-kills-display-and-video-support-in-performance-planner/ #Google #PerformancePlanner #DigitalMarketing #PPC #DisplayAds
Google quietly kills Display and Video support in Performance Planner: Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing. https://ppc.land/google-quietly-kills-display-and-video-support-in-performance-planner/ #Google #PerformancePlanner #DigitalMarketing #PPC #DisplayAds
DV360 gets new reach overlap dimensions and instant inventory reports: Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026. https://ppc.land/dv360-gets-new-reach-overlap-dimensions-and-instant-inventory-reports/ #DV360 #DisplayAds #VideoMarketing #GoogleAds #DigitalMarketing
FYI: AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles: AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels. https://ppc.land/adroll-retargeting-cpms-jump-18-as-display-prospecting-quietly-crumbles/ #AdRoll #Retargeting #CPMs #DigitalMarketing #DisplayAds
AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles: AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels. https://ppc.land/adroll-retargeting-cpms-jump-18-as-display-prospecting-quietly-crumbles/ #AdTech #Retargeting #DigitalMarketing #CPM #DisplayAds
Nativo adds standard display ads to native platform: Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15. https://ppc.land/nativo-adds-standard-display-ads-to-native-platform/ #Nativo #DisplayAds #NativeAdvertising #DigitalMarketing #IAB
Google makes AI audience personas available to all Display Video 360 users: Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform. https://ppc.land/google-makes-ai-audience-personas-available-to-all-display-video-360-users/ #Google #AI #DigitalMarketing #AudienceTargeting #DisplayAds
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