If you don't see where the liquid is coming from, other liquids instead of beer could be pouring in a beer commercial. It doesn't violate advertising legal standards if you're just telling the story of the beer before an end product shot with a glass and a bottle. A commercial director might use apple juice, for instance to replicate beer hitting the bottom of a beer glass. Or flat beer. You want to avoid the foamy bubbles in a beautiful, golden, beer pour. #beer #advertising #mastodon #book #bookstodon #books #novels #novel #commercial #filmmaking #film #filmMastodon #reading #readers #readersofmastodon #ads #ads #tech #technology #bubble #beerpour #beverages #director #directorOfPhotography #cinematographer #writer #writers #writersOfMastodon #writersCoffeeClub #socialweb #socialnetwork #scribesAndMakers #television
Sean Price Williams on ‘The Sweet East’: “The script was written to make us laugh”

“The Sweet East,” directed by veteran cinematographer Sean Price Williams (b. 1977), premiered at the 2023 Cannes Film Festival and is a picaresque journey through the cities and woods …

FILM TALK
Bruno Nuytten: “There has to be mutual trust between a filmmaker and his audience”

French cinematographer and filmmaker Bruno Nuytten (b. 1945) is a two-time César winner and BAFTA recipient for his highly praised work in French cinema from the 1970s until 2000. As a cinematograp…

FILM TALK
Barry Sonnenfeld: “I always want to use the camera as a storytelling device, as a character”

Barry Sonnenfeld (b. 1951) has had an incredible career in films so far. The gifted director of cinematography began working in the film industry in the 1980s with, among others, three films direct…

FILM TALK
Peter Hyams: “I give actors a tremendous amount of freedom because I like their performances”

Peter Hyams (b. 1943; picture, on the set of “Narrow Margin”) is a very accomplished, all-round and versatile filmmaker who debuted at age 28 as screenwriter-producer of “T.R. Baskin” (…

FILM TALK
How Camera Tech and Emotional Storytelling Overlap in Chris Hemsworth's Series 'Limitless'

How different types of cameras can help cinematographers tell different stories.

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