FYI: Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach: Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video. https://ppc.land/spotters-data-reveals-6-600-youtube-creators-now-rival-prime-time-tv-in-reach/ #YouTubeCreators #CreatorEconomy #DigitalMedia #ContentCreators #VideoMarketing
Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach

Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.

PPC Land
Is the UK falling out of love with social media?

Ofcom data points to more passive consumption amid changes to apps and fears about mental health and past posts

The Guardian