How to Build a Custom DSP Platform | Features, Cost & Architecture
https://www.tuvoc.com/blog/how-to-build-custom-dsp-platform/
A practical guide to building a custom DSP platform, covering RTB architecture, scalability, real-time data processing, and AdTech best practices.
#AdTech
#DemandSidePlatform
#DSPDevelopment
#ProgrammaticAdvertising
#RTB
#AdTechEngineering
#DigitalAdvertising
#MarTech
#CustomSoftwareDevelopment
#AIInAdTech
#RealTimeBidding
Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners
#News #Advertising #CannesLions #Demandsideplatform #Netflix #Streaming #Yahoo
Here's what that means: when an advertiser wants to place an ad, it contracts with the "#DemandSidePlatform" (#DSP) to seek out a chance to put an ad in front of a user based on nonconsensually gathered surveillance data about a potential customer.
The DSP contacts an ad-exchange - a marketplace where advertisers bid against each other to cram their ads into the eyeballs of a user based on surveillance data matches.
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Tuvoc Technologies
Deadline
Cory Doctorow