'This is garbage': Step aside, influencers — we're now in the era of de-influencing

Link: https://www.npr.org/2024/03/25/1239897929/influencers-deinfluencing-tiktok-instagram-shopping-environment
Discussion: https://cbx.gg/samuraisteph/this-is-garbage-step-aside-influencers-were-now-in-the-era-of-de-influencing-5098

#deinfluencing #influencer #ecommerce #culture #cbxgg

Had a say for the The Ken, courtesy Shivani Verma, on the trend of 'deinfluencing', the opposite of suggesting/pitching products for a fee from the sponsoring brand/industry. My perspective was about the monetizing aspect - if they are asking people actively to not do something (and recommending that people don't buy certain products or brands), how could they monetize such content? 🙂

https://tinyurl.com/deinfluence

#influencers #marketing #socialmedia #deinfluencing #monetization #monetizing

Aus unserem Magazin:

Deinfluencing: Ist das Ende des Influencer-Marketings gekommen?

Ob Fashion, Beauty oder Lifestyle – ­Influencer ­wissen, wie sie ihre ­Follower dazu bringen, bestimmte Produkte zu kaufen. Doch in letzter Zeit gibt es eine Gegenbewegung: ­Deinfluencing.

https://t3n.de/magazin/deinfluencing-ende-des-influencer-marketings-252304/?utm_source=mastodon&utm_medium=referral

#Influencer #Marketing #Fashion #Lifestyle #Deinfluencing #Werbung

Forget the influencers. Here come the ‘deinfluencers’

Deinfluencing is an emerging social media trend that discourages consumers from buying certain products that the deinfluencer has found to be indulgent, ineffective or not worth the money

On TikTok, for example, 582 million of the 584 million total views for the #deinfluencing hashtag occurred in the 12 months

#socialmedia #deinfluencer #tiktok #overconsumption #consumer #economy #sustainability #technology #tech

https://www.cnn.com/2023/06/11/us/deinfluencing-tiktok-trend-explained-cec/index.html