Proton analyzed 54k profiles using 2025 ad auction data, estimating US user value at $1,605/year, ranging from $31 to $17,929 by age, device, and behavior. 📊
Desktop users generate ~4.9× more value than Android users, and the top 10% of profiles account for 43% of total advertiser value. 🔒
🔗 https://proton.me/blog/what-is-your-data-worth-to-google
#TechNews #Google #Proton #AdTech #Privacy #DataEconomy #Surveillance #FOSS #Encryption #Security #BigTech #DigitalRights #Transparency #Internet #Data #Ad #US #USA






