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As More Filipinos Visit Vietnam, Philippines Attracts Less Vietnamese Tourists

In 2025, more than 480,000 Filipinos visited Vietnam while the Philippines failed to attract a significant number of Vietnam tourists which reflected its weakness with foreign visitors, according to a new report by VnExpress.

The travel platform Agoda confirmed that online search by Filipino users for accommodation in Vietnam surged 86% in 2025. Vietnam itself achieved an all-time high of 21.2 million foreign tourists who arrived in 2025. The Philippines attracted only 5.94 foreign tourists last year.

To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

Vietnam is increasingly emerging as a preferred destination for Philippine travelers, welcoming over 482,000 arrivals in 2025, thanks to ASEAN visa exemption policies and closer bilateral exchanges.

According to the Tourism Information Center under the Vietnam National Authority of Tourism (VNAT), since the Covid pandemic, the number of Filipino visitors to Vietnam has recovered and grown impressively. Filipino tourists are particularly fond of destinations such as Da Nang, Sa Pa, Phu Quoc and Nha Trang, as well as Vietnam’s distinctive cuisine.

VNAT Director Nguyen Trung Khanh said Vietnam and the Philippines share many similarities in tourism resources, natural conditions and culture. Both are located in Southeast Asia and have favorable conditions for cooperation in developing tourism products and attracting visitors.

The expansion of direct flight routes between major cities by airlines of both countries has also significantly contributed to boosting tourist arrivals.

Conversely, the number of Vietnamese tourists traveling to the Philippines remains unstable and has even shown a declining trend recently. This is partly due to increasing competition among destinations in the region.

Philippine Ambassador to Vietnam Francisco Noel R. Fernandez III noted that Philippine airlines are actively implementing various initiatives to attract tourists. The Philippines is also considering establishing a tourism representative office in Vietnam to strengthen its presence and promote cooperation.

Tourism cooperation between the two countries was established early on and continues to be reinforced. In 2026, the Philippines will host the ASEAN Tourism Forum (ATF) under the rotational mechanism, with Vietnam’s tourism sector actively participating in the event.

Let me end this piece by asking you readers: What is your reaction to this development? If you are a citizen of the Philippines, have you thought about touring Vietnam recently? Do you think the government of the Philippines has not done enough to promote itself actively to the Vietnamese?

You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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