My latest article on #CryingVideos of #Instagram #TikTok is published!

Read #OpenAccess: http://bit.ly/3OTyfJq

I discuss how and why users cry to 'affectuate' bonds in an attempt to build their personal brands.

The #CryingVideos have a mass appeal because of their impropriety. Their impudence challenges authoritative norms of screen performances, the dictations of what should be seen and shown and what shouldn’t.

Feedback and commments welcome!