Advertising and the Consumer Mind

Intent Is Messy: Why Classifying Search Intent Is Harder Than Ever (And What To Do Instead) - Angie Nikoleychuk

Think you’ve nailed user intent? Think again. Real search behaviour is a glorious, complicated mess. And that’s exactly where the opportunity is.

The AI Effect: How ChatGPT and Gemini Are Changing Search - Angie Nikoleychuk

LLMs like ChatGPT are transforming how people search. Here’s why the future of search is about behaviour.

Behaviour-Based SEO KPIs: How to Turn Behavioral Signals Into SEO Wins - Angie Nikoleychuk

Most SEO metrics miss the point. Want to know what really drives clicks, trust, and conversions? Start measuring what your audience feels, not just what they do.

Rethinking SEO With Behavioural Science [eBook] - Angie Nikoleychuk

Learn how Behavioural SEO helps you connect deeper, convert faster, and finally make your content click.

How Pricing Strategies Influence Consumer Behavior

Learn how psychological pricing works and the four most popular pricing strategies. Discover how to apply behavioral economics in your pricing decisions to enhance sales and customer engagement.

Compulsive shopping is characterized by impairment in self-reported executive function

Compulsive shopping stems from impaired executive function, according to new research.

New research shows how environmental conditions shape product desire

Harsh financial and physical conditions generally reduce consumer desire for products, with variations by product type and gender. Toughness-signaling products retained male interest under physical stress, while wealth-signaling items showed decreased desirability.