https://dominusmarkham.com/forget-funnels-build-a-flywheel-of-belief-instead/
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Forget Funnels: Build a Flywheel of Belief Instead - Dominus Owen Markham
I used to think sales were about clever words, psychological tricks, and perfectly-timed offers. You know, all the stuff the gurus shout about: “Close harder! Use scarcity! Manipulate the funnel!
Dominus Markham