Bank of England boss meets Swansea charity fighting child poverty: ‘Economic decisions must hear real families’

Andrew Bailey visited Faith in Families’ Cwtch Mawr Multibank in the city, meeting CEO Cherrie Bija and hearing how rising costs, interest rates and financial pressure are hitting children long before the impact shows up in official statistics.

The visit brought one of the UK’s most powerful economic figures into the heart of a charity that works daily with families struggling to afford the basics.

Staff show Bank of England Governor Andrew Bailey how donated toys, clothing and essentials are organised and distributed through the Cwtch Mawr Multibank. (Image: Faith in Families)

‘Child poverty is everyone’s business’

Cherrie Bija said the meeting was a chance to put the lived experience of Swansea families directly into national economic conversations.

“Child poverty is everyone’s business,” she said. “We have a responsibility to advocate for those who are most vulnerable in our society, especially children, and to make sure their voices are heard at every level.”

Faith in Families supports children facing poverty, trauma and crisis across Swansea Bay, providing everything from emotional support to essential items through its multibank model.

Staff told the Governor how financial strain shows up in children’s lives — in stress, mental health, relationships and a sense of safety — long before it appears in spreadsheets or economic forecasts.

Bank of England Governor Andrew Bailey visits the Cwtch Mawr Multibank in Swansea, speaking with staff about how rising costs are affecting families supported by the project. (Image: Faith in Families)

Interest rates hitting families hardest

The charity highlighted how interest rates shape everyday life: the cost of mortgages and rent, food and energy bills, and whether families feel able to cope or are pushed closer to crisis.

Households already under pressure feel the impact first, they said — and children often carry the consequences.

Bailey’s visit was described as an important moment, bringing frontline experience into discussions usually dominated by markets and monetary policy.

What is Cwtch Mawr Multibank?

Cwtch Mawr is Wales’s first multibank, redistributing surplus goods from businesses to families through trusted frontline organisations. The model aims to support families with dignity while reducing waste and strengthening community‑led responses to poverty.

Faith in Families says it will continue to “stand alongside children and families, advocating boldly for fairness, dignity and the best possible start in life”.

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Swansea Bay Business Club smashes £40k charity target for Faith in Families

Epic fundraising challenges

Over the past two years, members of Swansea Bay Business Club have walked the Welsh Three Peaks twice, run the Swansea Half Marathon, cycled 400 miles from Fishguard to London, trekked from Swansea Pier to Port Talbot Pier, and joined the CarTen ride from Cardiff to Tenby. Add in an art auction and a string of fundraising lunches, and the total soared past £50,000.

Generous match funding from Howden, Lloyds Bank and Lloyd & Whyte doubled the impact of key events, turning every pound raised into vital support for families across Swansea Bay.

“Families who felt unseen have found confidence”

Faith in Families CEO Cherrie Bija said the partnership has been life‑changing:

“This partnership has shown exactly what can happen when a business community chooses to stand with children who need support the most. Families who felt overwhelmed have found stability. Children who felt unseen have found confidence and connection.”

She added:

“The need in Swansea Bay is rising, and partnerships like this are vital. We cannot thank Swansea Bay Business Club enough for their commitment.”

Business leaders step up

Behind the fundraising drive was Club President Amy Seppman, Marketing Director at JCP Solicitors.

“Choosing Faith in Families was one of the easiest decisions I ever made,” she said. “The stories I heard and the impact I saw reinforced to me why community matters.

“Our members rose to every challenge with generosity and spirit. This partnership has shown that when we support local families, we strengthen the whole region.”

Where the money goes

The £54,640 raised will fund Faith in Families’ Community Cwtches and Multibank, providing hot meals, parent and toddler groups, therapies, and essentials like warm clothes, school uniforms and bedding. It will also support the Brighter Futures Project, offering one‑to‑one interventions for children coping with trauma and strong emotions.

Call for more businesses to join in

Faith in Families is now urging other companies to carry the momentum forward into 2026 and beyond, through employee fundraising, volunteering, sponsorships and CSR partnerships.

“When businesses back their community, they transform it,” said Cherrie Bija.

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Big tech boost as Amazon‑owned Veeqo opens new Swansea HQ at 71/72 Kingsway

Landmark opening in the city centre

The new HQ was officially opened on Friday 5 December, with Pension Minister and Swansea West MP Torsten Bell cutting the ribbon alongside civic leaders and Veeqo staff.

Bell described Veeqo as “a true Welsh success story” and said the company’s commitment to apprentices and interns showed how global investment could deliver for local communities.

The building, developed by Swansea Council and part‑funded by the Swansea Bay City Deal, is designed to attract tech, digital and creative companies. Veeqo is now one of its anchor tenants.

Matt Warren (Veeqo CEO), Torsten Bell MP, Rob Stewart (Swansea Council Leader), and Cherrie Bija (Faith in Families) at the official opening of Veeqo’s new HQ in Swansea.

From start‑up to global player

Founded in Swansea in 2013 by Matt Warren, Veeqo provides free shipping and inventory management software used by more than 100,000 businesses worldwide.

Since being acquired by Amazon in 2021, the company has trebled its workforce to more than 200, with half now based at the new Kingsway site.

Warren told Swansea Bay News the expanded office “enables us to continue building services which make it easier for entrepreneurs and businesses to sell around the world,” adding that he was proud to see highly skilled tech jobs created in Wales.

Matt Warren (Veeqo CEO) and Torsten Bell MP in conversation at the launch of Veeqo’s new Swansea headquarters.

Amazon’s investment

Amazon has already invested £60 million in Swansea since 2022 and says it will commit a further £100 million through to 2032, taking total investment past £150 million.

John Boumphrey, UK Country Manager at Amazon, said the new HQ represented “our long‑term commitment to Wales” and pointed to Veeqo’s growth from 60 to over 200 staff as evidence of Welsh talent and ambition.

Civic and government reaction

Welsh Government Cabinet Secretary for Economy Rebecca Evans MS said the expansion “creates high‑quality jobs and opportunities for our young people, whilst supporting businesses across Wales and beyond.”

Swansea Council Leader Cllr Rob Stewart called the HQ “tremendous news for Swansea,” describing Veeqo as “a business born here, grown here, and now thriving internationally under Amazon.” He said the Kingsway development could eventually house up to 600 workers, boosting footfall and supporting city centre traders.

Inside Veeqo’s new Swansea headquarters at 71/72 Kingsway — a modern workspace designed for collaboration and focus.

Wider impact

The Kingsway scheme is part of a wider push to attract tech and creative industries to Swansea. Beyond jobs and investment, Veeqo and Amazon also support local initiatives including coding workshops, women’s tech meetups, and the Cwtch Mawr Multibank in Swansea, which has provided more than 800,000 products to families in need.

https://youtu.be/VkfCyQgb6HA

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‘One in four Swansea kids in poverty’ – new plan promises biggest cut in decades

Local families count the cost

The Prime Minister launched the plan in South Wales alongside the First Minister, promising measures to boost family incomes and cut essential costs. Ministers say 550,000 children across the UK will be lifted out of poverty by 2030, including 69,000 in Wales.

In Swansea West alone, almost 3,000 children are expected to benefit from the removal of the two‑child cap. Official figures show more than a quarter of children in the constituency are currently living in poverty.

Torsten Bell, MP for Swansea West, said:

“One in four children in Swansea West are now living in poverty, blighting their childhoods and limiting their potential. The Conservatives claimed the two‑child limit was to punish irresponsible parents, but all it actually did was punish children. I’m proud to be part of a government that is tackling child poverty, boosting wages and cutting energy bills for all of us.”

Leaders welcome change, charities urge caution

Council leaders say they have long called for the cap to be scrapped.

Rob Stewart, Leader of Swansea Council, said:

“We’ve seen first‑hand the impact the Tory two‑child benefit cap has had on children living in Swansea. For many years now, the Labour‑run council in Swansea has been calling for UK Governments to scrap the cap and I’m really pleased to see this Labour Government has listened. This will make a huge difference to Swansea families, lifting children out of poverty and giving them the best possible start in life.”

Charities working with families in Swansea say the announcement is welcome but stress that poverty levels remain at historic highs.

Cherrie Bija, CEO of Faith in Families, said:

“We see every day how poverty leaves children cold, hungry and carrying worries no child should bear. Lifting the two‑child cap will give families in Wales some breathing space and real hope. If we want Wales to be a great place to grow up, we must all stand beside every child and advocate for them. This is only the beginning.”

Faith in Families also runs the Swansea Multibank, which has been described as a “major step forward in the fight against poverty in South Wales”. The project redistributes surplus goods from businesses to families in need, providing essentials from cleaning products to furniture.

In earlier coverage, Cherrie Bija said:

“The Multibank is about dignity as well as support. Families shouldn’t have to choose between heating their homes and buying the basics. By working with partners we’re making sure children don’t go without.”

Wider measures

The UK Government says the wider strategy will also deliver £150 off energy bills through the Warm Home Discount, pay rises for up to 160,000 of Wales’s lowest earners via increases to the National Living Wage, and above‑inflation rises to the Universal Credit Standard Allowance. Ministers argue these measures will tackle the root causes of poverty by cutting costs and boosting incomes.

Prime Minister Keir Starmer described the plan as a “moral mission” to ensure every child has the best possible start in life.

Keir Starmer said:

“Every child deserves the best possible start in life, with their future no longer determined by the circumstances of their birth. Yet too many children are growing up in poverty, held back from getting on in life, and too many families are struggling without the basics: a secure home, warm meals, and the support they need to make ends meet.”

First Minister Eluned Morgan said Welsh Government policies such as free school meals and childcare expansion would complement the UK‑wide measures.

Eluned Morgan said:

“While the Welsh Government is using every tool available to us in Wales, it’s vital our two governments work together to make real, lasting change. That’s why our two Governments are working together to do all we can to create opportunities for every community.”

The Secretary of State for Wales, Jo Stevens, added:

“Tackling child poverty is not just the right thing to do, it’s an investment in Wales’s future. There is a direct link between child poverty and poor educational outcomes and future unemployment – we cannot afford to waste a generation’s potential.”

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Faith in Families secures nearly £250k Welsh Government funding for Bonymaen Community Cwtch

Faith in Families Swansea has secured £248,975 from the Welsh Government’s Health and Social Care Integration and Rebalancing Capital Fund to develop the next phase of its Bonymaen Community Cwtch project.

The funding will support detailed design and business case work for an Integrated Health and Wellbeing Hub at the former St Margaret’s Church on Mansel Road. The disused building has been gifted to the charity by the Church in Wales, paving the way for a major redevelopment that would bring community, health and wellbeing services together under one roof.

“Hope back to the Eastside of Swansea”

Faith in Families Chief Executive, Cherrie Bija, said the project had grown out of stark realities facing local children.

“When we first started this project back in 2021, with the support of an incredible fundraising dinner at Morgans Hotel sponsored by Swansea.com, guests were appalled to learn that 18% of children in our city were living in poverty. That figure has now shamefully risen to 31%,” she said.

“Our projects are teaching children to be resilient, to find personal tools to live in adversity — and that’s appalling in itself. We want children to be children, not to worry about hunger, cold, or missing out. This project gives hope back to the Eastside of Swansea, showing that our city cares, that Swansea stands together, and that we will create a place where all children can live, grow, work, and play.”

A community‑led vision

The Bonymaen Community Cwtch is part of Faith in Families’ wider ambition to create a “one‑stop hub” for health, care and community services. The charity says the model will co‑locate partners from across sectors while giving residents a direct role in shaping services through community consultation and co‑design.

Cherrie Bija added:

“This is an incredible moment for us all thanks to a collaboration of partners — a huge step forward for Bonymaen, Faith in Families, and the communities we serve. This milestone is not just about a successful application; it’s about partnership, determination, and a shared belief in what we can achieve together.

“Child poverty is everyone’s business — government, charity, and community alike. No single sector or group can solve it alone. But together, we can and we will make a difference for our children.”

Next steps

The charity is now working with professionals including Luke Hurley of Hurley and Davies to formalise designs and develop the full business case. A series of community consultation events will be held in the coming months, inviting residents to help shape the future of the former St Margaret’s Church site.

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Swansea schoolboy Ollie Blake raises £1,600 for Faith in Families with 15‑mile bike ride and cake stall

Pedal power and plenty of brakes

Ollie Blake, aged seven, set off from Swansea determined to complete the 15‑mile challenge, cheered on by family and friends. Despite “holding his brakes more often than his mum and dad might have liked”, Ollie powered through to the finish line – where his now‑famous cake stall was waiting to welcome supporters.

It’s the second year in a row Ollie has taken on a major challenge for Faith in Families. In 2024 he climbed Pen y Fan and sold cakes at the summit, raising more than £1,400. This year he “took things up a gear – without any gears at all” to beat that total.

A ride to remember Grampa Nigel

This year’s ride was made even more special by the presence of Ollie’s Grampa Nigel, who joined him for the challenge and proudly supported his grandson’s efforts.

Tragically, Nigel passed away unexpectedly at the end of August. In his memory, Ollie’s family have asked for donations to Faith in Families in place of flowers – a touching tribute to a man who loved being part of his grandson’s fundraising adventures.

Smashing his target

Ollie’s £1,600 total will go directly towards Faith in Families’ work supporting children and families across Swansea who are facing poverty, crisis and trauma.

His mum Gemma said:

“Next year Ollie wants to do a skydive – lucky for me he’s not old enough… so we’ll wait and see what he comes up with next!”

“An inspiration”

Faith in Families CEO Cherrie Bija praised Ollie’s determination:

“Ollie is such an inspiration – his energy, determination and kindness shine through everything he does. To take on a 15‑mile cycle at just seven years old is incredible, and to do it alongside his Grampa Nigel makes this year’s fundraising even more special.

We are so grateful to Ollie, Gemma, and the whole family for choosing to support Faith in Families. Their efforts will help us reach even more children and families in Swansea who need us, and Nigel’s memory will live on through the impact these donations will make.”

About Faith in Families

Faith in Families is a Swansea‑based charity dedicated to supporting children and families facing poverty, crisis and trauma. Through its network of Community Cwtches and the Cwtch Mawr Multibank, the charity provides essential resources, emotional support and opportunities for brighter futures across Swansea and South Wales.

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