PPC Land1d ago
ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing
Retail media's hidden ROI: how siloed attribution misses half the picture

Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall.

PPC Land
martechcubejohnApr 14

How Multi‑Touch Attribution Models Improve Campaign ROI?

read more : https://www.martechcube.com/multi-touch-attribution-improves-campaign-roi/

#MultiTouchAttribution #CampaignROI #martech #martechnews #martecharticles #martechinterview