🚦 How do you create a memorable statewide road safety campaign without using shock tactics?
This was the challenge we faced when developing the #aufjepasst campaign with the Ministry for Infrastructure and Digital Affairs Saxony-Anhalt, ADAC Niedersachsen/Sachsen-Anhalt and AGFK Sachsen-Anhalt.
We have now published the full project reference on our +Pluswerk homepage. In it, you'll learn:
✅ How the campaign concept was developed
✅ Why we used AI-generated visuals
✅ How social media, Instagram and paid ads became key distribution channels
✅ How the TYPO3-based landing page supports the campaign
✅ How campaign planning, steering and tracking were managed across channels
A particular highlight: The AI-generated key visuals were transformed into animated social media formats and distributed through both organic and paid campaigns.
The result is an integrated communication approach that reaches people online and offline – right where attention matters most.
Read the full project reference 🔗 https://t1p.de/caiad
#RoadSafety #Campaign #SocialMedia #TYPO3 #AI #PublicSector #DigitalCommunication #Pluswerk