Okay…yes, more #StarTrek merch is good, and yes, exploring other marketing ideas like the #KidCudi #BoldlyBe partnership is good, and yes, I like silly print short-sleeve button-up shirts and classic #GoldKey Trek comics. So it seems like this shirt from Kit Cudi’s new line would be right up my alley.

But at $100? I’m afraid I’ll pass. Which, really, is kind of a shame, because I do like the shirt.

https://shop.kidcudi.com/products/cosmic-comic-poplin-shirt

I'm still not sure what I think about the #KidCudi #BoldlyBe #StarTrek campaign (I don't really know Kid Cudi's music, so this whole thing is pretty much "pop star I don't know promos thing I do know"), and this jacket is definitely not my personal style, but I do really appreciate that they're going with the Gold Key Comics logo variant on the back.

https://trekmovie.com/2023/10/05/kid-cudi-boldly-be-star-trek-partnership-launching-at-nycc-with-original-song-streetwear-and-fortnite/

L'Artista hip hop Scott Mescudi, Kid Cudi, coinvolto nel nuovo progetto di Merchandising per Star Trek, denominato "Boldly Be"

#StarTrek #StarTrekBoldlyBe #StarTrekUniverse #BoldlyBe

https://www.extratrek.it/2023/09/09/il-merchandising-di-star-trek-e-in-continua-crescita-anche-con-il-rapper-kid-cudi-boldly-be/