In my #blog
The frauds of online #advertising, and blocking sign-up bots
https://jackyan.com/blog/2025/06/the-frauds-of-online-advertising-and-aiming-to-block-sign-up-bots/ #BobHoffman #AdFraud #publishing #JYAMedia
The frauds of online advertising, and blocking sign-up bots
Bob Hoffman has his book, Inside the Black Box, available on his website as a free download. It’s a fascinating read about how online advertising is largely a con, with lots of ad fraud, made-for-advertising sites (MFAs), and opaqueness, he explains. Bob is critical about programmatic advertising (25 per cent of programmatic ad dollars are
