Let's spread the hate around. I went into Amazon Prime. It had been a while since I had been there. I quickly noticed that Amazon hires baboons as GUI designers.

I promise the baboons are going to come back later in this story.

1. What's with the autoplay bullshit? You want to pause your train of thoughts for a second, and bam! You get a preview of whatever you stopped on. I don't want this shit. Why don't you let me press a button to start the bloody preview?

"It's been like that since forever."

I haven't been searching through Prime since forever, thank you very much.

2. If you get to the row of exclusives, you're in for a real treat. Not only autoplay is a thing, but if you stop for a second, the offering you stopped on will expand, pushing the other offerings off the screen. If you move from the expanded offering, then it will return to its original size. Don't be confused for too long, because the new offering you're now on will expand. Rinse and repeat.

Who thought this is good GUI design? Oh, crap, I've spoiled it above. It was most likely a baboon, one who wanted to show his design teacher that he really knew is shit, customers be damned.

"Look, the offering expands, and then it returns to size."

"Wow! A++++++++++++ You really know your shit, you bloody baboon! 👏 "

Way to make me want to hate everything that comes into my orbit! 👍

#Amazon #AmazonPrime #GUI #GUIDesign #idiots #autoplay #baboons #BloodyBaboons