At tomorrow's session 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 #𝗥𝗲𝗳𝘂𝗴𝗲𝗲 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 hosted during 𝗨𝗡 𝟮.𝟬 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱 we will explore how #BeSci can improve the lives of refugees in their local communities and shift harmful narratives.

📅 Don’t miss out — register and see more details here:
https://events.teams.microsoft.com/event/a53f3020-f7b9-40c2-91af-2702f5fea796@e5c37981-6664-4134-8a0c-6543d2af80be

Microsoft Virtual Events Powered by Teams

Microsoft Virtual Events Powered by Teams

Hey #Bristol & #SouthWest UK folk who work in any form of #BehaviourChange and #SocialMarketing #communications....

Would you be interested in an informal monthly meetup in a cafe/pub/other space to chat, swap ideas, stories and "network"?

I'm pondering on starting something up in the city and trying to gauge interest...

If you're wondering, this isn't an idea solely for academics or those 100% engaged in #SocialGood agency work.

There are loads of folk who work to change behaviours - #NHS communicators, #LocalGovernment folk, #charity folk etc - who might not class themselves as 'behaviour change' types, but who nevertheless are working to create change.

Social Marketing practice has, at an academic level, often missed these practitioners out - so I want to change that!

Let me know what you think and maybe we can gather!

#BehaviorChange #BeSci #SocialMarketing #SocMar #Networking #Research #Advertising #Marketing #SocialGood

Hashtag Economia Comportamental #144

Edição de fim de ano...

Hashtag Economia Comportamental
Hashtag Economia Comportamental | Geekonomics por @mattozinhos | Substack

💥Newsletter semanal sobre Economia Comportamental e Ciências Comportamentais. Conteúdo irreverente, crítico, descontraído e às vezes polêmico para você. Economia Comportamental é aqui! Click to read Hashtag Economia Comportamental, by Geekonomics por @mattozinhos, a Substack publication with thousands of subscribers.

Good read for #BehavioralScience / #BehaviourChange folks...

To me, it is a welcome addition to the idea that, on its own, #BeSci can't save the world. #Nudges are fine but need to be in their right context.

This means balancing then against other levers of change, eg policy, legislation, restrictions etc.

https://www.ft.com/content/91f2a55b-66b2-4573-af5a-afa0deb16f5f

Behavioural scientists suffer from bias — but so do their critics

Nudge theorists, riding high for the past decade, may have been overselling their wares

Financial Times

Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

If so, you might be interested in this article: https://journals.sagepub.com/doi/10.1177/15245004231190987

(Of course, it's also relevant for academics!)

I'd love to hear your reactions to it!

#SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience

Quick #ShoutOut - how many folks here identify with the following tags?

#BeSci / #BehavioralScience / #BehaviourChange / #SocMar / #SocialMarketing / #PsyCom

#BeNiceSayHi - I'd love to meet you! Also, am thinking of a project to link us more closely together....

Hey #SocialMarketing / #SocMar & #BehaviourChange / #BeSci friends - this #FREE #Event might be just want you want!

https://www.eventbrite.co.uk/e/critical-social-marketing-symposium-tickets-629948060607

You can watch #online or attend in person (I think). I can't attend all day online, but will try to dip in/out!

Copied/pasted from their blurb:

This symposium has the dual focus of:
• Facilitating scholarly #debate of critical questions about the #ethics, #morals and #politics of #marketing
• Discussing recent #research projects that deploy marketing methods to benefit individuals and communities for the greater social good.

TOPICS
#Value creation and value destruction
#Power & #ideology in marketing
• Manufacturing of consent
• Critiques of commercial marketing
• Consumer vulnerability
#Gender, #race and #ethnicity
• Non-Western voices
• Corporate #SocialMarketing
• Postcolonialism
• Unintended consequences
#Behaviour change and beyond
#systemsthinking

CRITICAL SOCIAL MARKETING SYMPOSIUM

Critical social marketing investigates the use of marketing methods and business thinking to address societal issues.

Eventbrite

i am a HUGE believer in the power of #PlaceBased interventions to support #health, #wellbeing and all measures of #prosperity

So I was fascinated by this short review of the #HealthyNewTowns programme here in the UK.

Although I was out of #LocalGovernment by this point, I was in the #NHS. However, I recollect very little about the programme overall - which suggests to me that it wasn't that well promoted/communicated.
Or maybe that the events of the intervening years have knocked it out of my head...

A few things struck me from this write up:

- This is proper #System level work. The #healthcare service is just one part of the overall whole. Good to see #LocalGov called out more, but it would have been helpful to have the reflection that the healthcare system could only ever be an advisory partner in physical #PlaceBuilding initiatives (as our systems are currently set up)

- #ICB / #ICS don't speak the language of #developers. True. Most of the #PublicSector lacks this ability, although some improvements are being made. What the system needs is people who can translate across organisation types & purposes. (This isn't a personal plug, but it's what I happen to be quite good at :D)

- Sharing of #data. Yikes. The NHS can't even get that right inside its own walls. But it is fundamental to success. There are some really good #citizen science interventions which can help - but the Big Anchor Organisations (NHS, Local Gov etc) need to be brave and cede some control.

- This is pure opportunity for #SocialMarketing folk to get involved. Up & downstream influencing, nudges and system tweaks at scale - I can't think of a better opportunity, personally. And that makes me really, REALLY excited! #SocMar is my happy place, so I am biased, but I really see that it can use its tools for a huge amount of good. We just need to make a seat at the right table.

- -> On that last point, any #SocialMarketing / #SocMar / #BehaviourChange / #BeSci folks in the #UK working in/around this area and would be up for a chat?

What are your take aways from this article?

https://www.kingsfund.org.uk/blog/2023/05/healthy-new-towns-four-years-legacy-national-innovation-programme

#Urbanism #Urban #Development #System #Partnership #Town #Cooperation #City #Health #Healthy #Wellbeing

Healthy New Towns four years on: the legacy of a national innovation programme

What has been the longer-term impact of the Healthy New Towns programme been? Chris Naylor explores.

The King's Fund

Quick shout out to #BehaviouralScience / #BeSci / #BehaviorChange friends...

Do you know of any good resources for #recruitment and #staffing BS projects? There's something I'm thinking about, but want to delve into existing literature first.
I've GScholar'd some, but not found a good, central, repository of knowledge as yet.

I'll keep hunting but thought I'd ask, just in case...
@nedra @bcollado Wondering if you've seen anything?