MLB 2026 Jersey Patches: Brands Buying into Baseball
For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying into baseball jerseys to turn fan loyalty into brand equity. Join us as we break down every team’s 2026 patch sponsor and highlight how brands are stepping up to the plate!
Strauss Helmet Sponsorship – MLB Postseason & MiLB
Using Blinkfire’s Broadcast and Streaming product, we determined that Strauss generated $23.5 million in media value from the 2025 World Series broadcasts. In addition, Strauss captured $5.4 million of value from MLB-owned and earned social media during the 2025 Postseason. This multi-year partnership between MLB and the German workwear brand began in 2024 with all teams wearing Strauss-branded batting helmets during the MLB Postseason. This will continue for the 2026 MLB Postseason, and the brand will continue to be featured on all Minor League Baseball (MiLB) regular-season batting helmets.
2026 MLB Jersey Patch Partnerships
Scroll through jersey patch examples from every MLB team in our Blinkfire playlist! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities.
Motorola has established a unique footprint in the sports landscape as the only brand to secure multiple MLB jersey patch partnerships, currently held with the Chicago Cubs and San Diego Padres. This dual-market strategy provides Motorola with a strategic presence in both the Midwest and West Coast, effectively capturing high-volume national audiences through two of the league’s most recognizable franchises. The company’s portfolio extends beyond baseball, with active jersey patch deals for the Chicago Bulls and Milwaukee Bucks in the NBA. By diversifying across multiple major leagues and high-value markets, Motorola has positioned itself as a dominant force in jersey real estate, leveraging the consistent broadcast exposure and digital reach of top-tier American professional sports.
Chicago Cubs – Motorola
San Diego Padres – Motorola
Los Angeles Dodgers – Guggenheim Group
Chicago White Sox – CME Group
Seattle Mariners – Nintendo
New York Yankees – Starr Insurance
Atlanta Braves – Quikrete
Minnesota Twins – Securian Financial
Colorado Rockies – York Space Systems
Baltimore Orioles – T. Rowe Price
Athletics – Visit Las Vegas
Miami Marlins – ADT
Tampa Bay Rays – WeBull
Cleveland Guardians – Marathon Petroleum
Houston Astros – Occidental Petroleum (Oxy)
Texas Rangers – Energy Transfer
Toronto Blue Jays – TD Bank
Washington Nationals – AARP
Kansas City Royals – Quiktrip
Los Angeles Angels – Foundation Building Materials
Philadelphia Phillies – Independence Blue Cross (IBX)
San Francisco Giants – Airwallex
Arizona Diamondbacks – Avnet
Boston Red Sox – MassMutual
Pittsburgh Pirates – Sheetz
Detroit Tigers – Meijer
Milwaukee Brewers – Northwestern Mutual Life
Cincinnati Reds – Kroger
New York Mets – New York Presbyterian Hospital
St Louis Cardinals – Stifel
Track and Value Baseball Assets with Blinkfire
With Blinkfire, you can track and value every sponsored asset in baseball, from the outfield wall to the mound and even foul-territory grass. Our AI-powered platform covers it all: social, digital, broadcast, and streaming, giving you a 360° view of your brand value in one place. Dive into our suite of tools designed to help you build smarter, more profitable partnerships.
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