PPC LandAzerion adds GDR's location-based data to Hawk DSP without cookies: Azerion today integrated Global Data Resources into Hawk DSP, enabling privacy-first geo-demographic targeting across 13 European markets without cookies or IDs. https://ppc.land/azerion-adds-gdrs-location-based-data-to-hawk-dsp-without-cookies/ #Azerion #HawkDSP #DataPrivacy #GeoTargeting #DigitalMarketing
Azerion maintains EU political advertising as major platforms exit: Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits. https://ppc.land/azerion-maintains-eu-political-advertising-as-major-platforms-exit/ #PoliticalAdvertising #Azerion #DigitalAds #Transparency #TechNews
Azerion expands Adsquare partnership across LATAM, Middle East and US markets: Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories. https://ppc.land/azerion-expands-adsquare-partnership-across-latam-middle-east-and-us-markets/ #Azerion #Adsquare #Partnership #DigitalMarketing #LocationIntelligence
Deezer grants Azerion exclusive audio and video monetization in Brazil: First-ever exclusive partnership for global music platform opens new revenue streams through programmatic technology integration. https://ppc.land/deezer-grants-azerion-exclusive-audio-and-video-monetization-in-brazil/ #Deezer #Azerion #Monetização #Música #Streaming
IndieAuthors.Social News#IndieAuthorNews #Advertising #GuestColumns #adspend #Azerion #gaming #LucyZakrzewska
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality at...
https://whatsnewinpublishing.com/how-publishers-can-weather-the-economic-storm-in-h1/
How publishers can weather the economic storm in H1 | What’s New in Publishing | Digital Publishing News
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality attention as, by doing so, these formats can drive up to 20 times higher attention than standard formats. …