Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic

Bachelor Girl just released a new version of their classic hit Treat Me Good with Jessica Mauboy and it's really good

https://www.youtube.com/watch?v=ZSqzMOwlRSM
#music #nowplaying #australianmusic

Something happens in a room when the music is local and the person behind the counter knows who made it.

Music that was previously texture becomes something you can have an opinion about, follow up on, go to the gig. The music stops being wallpaper and starts being part of the experience.

The Pack's business subscription will make that available to any business that plays music — and to ensure the artist is fairly paid for it.

There are approximately 100,000 businesses in Australia with OneMusic licensing. For $50/month, a Pack business subscription means the music in your venue generates direct payments to local Australian artists.

We're also building direct artist tipping, venue-specific playlists, and patron participation features. We're crowdfunding to build this. Can you support us?

https://crowdfunding.startsomegood.com/thepackmusiccoop #SupportLocal #LocalBusiness #AustralianMusic #HospitalityIndustry

You all know this story. You go to a gig and watch a local muso you love play to a room of about two hundred people. Everyone in the room has their phone out. The music is amazing. She makes enough from the gig to pay the band… but not to get ahead.

And she made $11 from streaming that month. Make you wonder how she'll fund recording her next album, hey… or whether she'll even bother.

We built The Pack Music Co-operative because we thought there was a better arrangement available — one where 70% of every subscription goes directly to the artists you actually listen to, where discovery surfaces music being made locally, and where the platform is owned by the musicians on it.

We thinking streaming should be a realistic supplementary income, not an extraction racket.

We're crowdfunding now, from $25. https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #FairPay #AustralianMusic #SupportLocalMusic

A few figures that have shaped how we think about The Pack's potential to change the music industry. Australia's recorded music market: $717M in 2024. Streaming subscriptions: $509M of that. Federal government music funding: approximately $18M....

The Pack's conservative low-adoption scenario - 30% of a 5M TAM at $9.99/month - generates $152.84M annually in combined direct artist payments and sector development. That's a significant multiplier on current government funding, in the low scenario.

At medium adoption (3M subscribers), the multiplier reaches eight times. At high adoption, thirteen. Projections are projections - they describe what the model produces at a given scale, not what scale will be achieved. But the structural logic is sound.

The government won't fund us… so we're asking our community to help us raise $45,000 to finish it. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ImpactInvestment #CulturalPolicy #AustralianMusic #SocialEnterprise

Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic

You all know this story. You go to a gig and watch a local muso you love play to a room of about two hundred people. Everyone in the room has their phone out. The music is amazing. She makes enough from the gig to pay the band… but not to get ahead.

And she made $11 from streaming that month. Make you wonder how she'll fund recording her next album, hey… or whether she'll even bother.

We built The Pack Music Co-operative because we thought there was a better arrangement available — one where 70% of every subscription goes directly to the artists you actually listen to, where discovery surfaces music being made locally, and where the platform is owned by the musicians on it.

We thinking streaming should be a realistic supplementary income, not an extraction racket.

We're crowdfunding now, from $25. https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #FairPay #AustralianMusic #SupportLocalMusic