Something happens in a room when the music is local and the person behind the counter knows who made it.

Music that was previously texture becomes something you can have an opinion about, follow up on, go to the gig. The music stops being wallpaper and starts being part of the experience.

The Pack's business subscription will make that available to any business that plays music - and will ensure the artist is fairly paid for it.

There are approximately 100,000 businesses in Australia with OneMusic licensing. For $50/month, a Pack business subscription means the music in your venue generates direct payments to local Australian artists.

We're also building direct artist tipping, venue-specific playlists, and patron participation features. We're crowdfunding to build this. Can you support us?

https://crowdfunding.startsomegood.com/thepackmusiccoop

#SupportLocal #LocalBusiness #AustralianMusic #HospitalityIndustry

We're only at 4% of our $45,000 goal.

I've been in the arts sector long enough to know that 4% is not zero, and that campaigns like this are not decided in the first month. But I also know that they are decided by people who share them, and talk about them, and back them when they can.

You don't have to be wealthy. You don't have to be in the industry. You just have to think that musicians deserve to be paid fairly for the work they do — and that a better infrastructure is worth building.

From $25 you get three months of free streaming at launch, and the knowledge that you helped build something that didn't exist before you did.

Share this. Back it. Tell someone.

https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MakeMusicFair #Crowdfunding #AustralianMusic

G'arage D'Or by The Makers Of The Dead Travel Fast, released on Extreme in 1991.

The Makers of the Dead Travel Fast, sometimes seen as The Dead Travel Fast, was an Australian experimental music band formed in 1980. They issued two albums..before disbanding in 1983.

The band's name is a quote from Bram Stoker's Dracula.

Australian musicologist, Ian McFarlane, felt they "created evocative washes of electronic soundscapes punctuated by all manner of percussion, eerie vocals, fluttering guitar and delicate sax.

The music drew certain parallels with the work of Brian Eno and the second side of David Bowie's Low."

..A retrospective compilation, by the group, G'arage D'Or, was released on the Extreme label in 1991. - Wikipedia

https://www.youtube.com/watch?v=L-ej-XVyGCI

#TheMakersOfTheDeadTravelFast #Ambient #ExperimentalMusic #AustralianMusic #Music #Dracula

A few figures that have shaped how we think about The Pack's potential to change the music industry. Australia's recorded music market: $717M in 2024. Streaming subscriptions: $509M of that. Federal government music funding: approximately $18M....

The Pack's conservative low-adoption scenario - 30% of a 5M TAM at $9.99/month - generates $152.84M annually in combined direct artist payments and sector development. That's a significant multiplier on current government funding, in the low scenario.

At medium adoption (3M subscribers), the multiplier reaches eight times. At high adoption, thirteen. Projections are projections - they describe what the model produces at a given scale, not what scale will be achieved. But the structural logic is sound.

The government won't fund us… so we're asking our community to help us raise $45,000 to finish it. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ImpactInvestment #CulturalPolicy #AustralianMusic #SocialEnterprise

This morning's #workout #music is a new live performance from Dirty Three. Saw these chaps in the early #90s and it was one of the absolutely most energetic, transcendental, emotionally honest, and unhinged shows I have ever seen. Great to see them still going strong.

https://youtu.be/jXB11sZ08bc
#Improvisation #Drone #ChamberMusic #Noiseros #AustralianMusic #KettleBells

currently bingeing Matt's Like a Versions. someone commented "Matt is the Like a Version GOAT" and commenter is right.

https://youtu.be/2PEs0iE9NFM

#LikeAVersion #Music #MattCorby #Australia #AustralianMusic

Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic