Anyone can build a platform now. Almost nobody can get people to find it

https://claudefolio.com/blog/anyone-can-build-a-platform-now-almost-nobody-can-get-people-to-find-it

#HackerNews #platformbuilding #audiencegrowth #discoverability #onlinevisibility

🚨 BREAKING 📣 Australia's Top News website rankings for April are here. ABC held No1, newscomau No2 and 🥁 Guardian Australia is the 4th biggest news website in the country for the 5th month in a row.

Thanks to the 7.4 million people who visited GdnAus in April 🙏

I posted this on LinkedIn when the results came out last Friday, but just getting it onto Mastodon, Bluesky and Threads now (pick your preference)

In March just four of the Top20 lost audience in a sea of green. In April just three of the Top20 gained audience in a sea of red. Is this an indication of Australians fleeing news sites, or the zero-click AI search armageddon writ large? No, March was an exceptionally big month for audiences across all publishers. The April audience losses might look terrible, but in most (not all) cases, it's just a return to where they were two months earlier.

Despite some falls larger than others, the top six rankings remain unchanged. Below that SBS rises to 7th and Daily Mail drops to 8th, while the BBC drops 3 spots and out of the Top10. Further down, The Conversation and DailyTele have dropped out of the Top20, while Forbes reenters the list for the first time in a long time, and The Nightly also reenters at No20.
 
GdnAus recorded the single biggest audience drop of -1.3m in April (-15%). That came after one of the biggest audience rises in the March Top20 (+870k), so ended up with an audience 420k smaller than the February result. DailyMail had the second biggest audience drop of -1.2m, but they've had quite a rollercoaster. They bled 836k readers in January, lost another 1.1m in February, gained 1.17m in March and then lost 1.2m in April. With an audience of 5m in April, they're down 3.7m from where they were in March last year.

Another record to mark. This is the first time in history that Guardian Australia has been ranked 4th or higher for five months in a row 👏  and it extends our record run to 10 consecutive months where Guardian Australia has been ranked 5th or higher. Historically we have held the No6 or 7 spot in perpetuity. 

I seem to have missed posting the March rankings here, so in the comments you'll find a link to my February rankings post instead.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

🚨 BREAKING 📣  Australia's Top News website rankings for March were released today. ABC held No1, newscomau No2 and 🥁 Guardian Australia is the 4th biggest news website in the country for the 4th month in a row. Thanks to the 8.7 million people who visited GdnAus, nearly 40% of the entire online population 🙏

As you can see from all that green in the table, it was a huge month of news. Just four of the Top20 publishers lost audience in March – Yahoo, NYT, The West and SkyNewsOz. DailyMail had the biggest raw (+1.17m) and percentage (+23%) growth in the Top20, with ABC not far behind on +1.14m, helping them to a clear 1m+ audience lead over newscomau in 2nd. SBS and GdnAus were near-identical with audience growth of +869k and +868k, respectively, but for SBS that was a 20% lift and they leapfrogged The Age and Yahoo News back into the Top10 at No9.

The AFR has moved up five positions, to 14th in the rankings, while SkyNewsOz tumbled six positions to 19th, losing half a million readers between February and March. This is the first time in history that Guardian Australia has been ranked 4th or higher for four months in a row 👏and it extends our record run to nine consecutive months where Guardian Australia has been ranked 5th or higher.

See the link to February rankings in comments.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

Three Signs It’s Time to Let Go of a Platform

https://dreamspacestudio.net/three-signs-its-time-to-let-go-of-a-platform/

Struggling to grow online? 🤔
Follow these 5 simple steps and watch your digital presence level up!
Consistency + strategy = success 💡

#DigitalMarketing #OnlineGrowth #SocialMediaMarketing #ContentStrategy #MarketingTips #BrandBuilding #AudienceGrowth #ContentMarketing #SmallBusinessMarketing #DigitalSuccess #MarketingStrategy #GrowYourBusiness

📣 BREAKING 📯  Australia's Top News website rankings for February were released yesterday. ABC held No1, newscomau No2 and 🥁 Guardian Australia is the 4th biggest news website in the country for the 3rd month in a row. Thanks to the 7.8 million Australians who visited GdnAus in February 🙏

This is the first time in history that Guardian Australia has been ranked 4th or higher for three months in a row 👏 and it extends our record run to eight consecutive months where Guardian Australia has been ranked 5th or higher. It's a mixed bag in the rankings on audience gains and losses, with GdnAus the most steady in the Top20, down just 0.3%. Traditionally you'd expect February to be lower, with fewer days in the month. All other things being equal, and wildly fluctuating news agendas notwithstanding, you could generally expect a 10% lower volume of referral traffic between a 31-day and a 28-day month.

The top five rankings are unchanged, but probably the most noteworthy move is BBC News, up another two spots to No8, and dangerously close to overtaking DailyMail at No7. On that note, DailyMail dropped a massive 1.1m readers from January to February. From where they were to now, their decline is almost inexplicable. The other big move is SBS News, dropping 600k readers and out of the Top10.

The biggest gains in February came from The Conversation +846k readers (+36% MoM) and 9News +844k readers (+9% MoM). Also noteworthy is SkyNewsOz with the third biggest growth in the month, +621k readers and +3 spots in the rankings. That's absolutely huge for the Conversation. Not in the Top20 at all in January, and ranked 15th in February with an audience of 3.2m. The Conversation was last in the Top20 (at No20) in September last year with an audience of 2.8m.

Any questions? Ask in the comments! Where you'll also find a link back to the January rankings for comparison.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement