FYI: Lumen Research brings attention measurement to Netflix ads in five European markets: Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain. https://ppc.land/lumen-research-brings-attention-measurement-to-netflix-ads-in-five-european-markets/ #AttentionMeasurement #NetflixAds #DigitalMarketing #CTV #EyeTracking

ICYMI: Lumen Research brings attention measurement to Netflix ads in five European markets: Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain. https://ppc.land/lumen-research-brings-attention-measurement-to-netflix-ads-in-five-european-markets/ #LumenResearch #NetflixAds #AttentionMeasurement #EyeTracking #CTV

Lumen Research brings attention measurement to Netflix ads in five European markets: Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain. https://ppc.land/lumen-research-brings-attention-measurement-to-netflix-ads-in-five-european-markets/ #LumenResearch #NetflixAds #AttentionMeasurement #CTV #DigitalMarketing

MRC and IAB release attention measurement guidelines for advertisers: The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback. https://ppc.land/mrc-and-iab-release-attention-measurement-guidelines-for-advertisers/ #Advertising #Marketing #DigitalMarketing #AttentionMeasurement #MediaRatings

ICYMI: DoubleVerify debuts social attention measurement with Snap partnership: First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement. https://ppc.land/doubleverify-debuts-social-attention-measurement-with-snap-partnership/ #SocialMedia #Marketing #AttentionMeasurement #DoubleVerify #Snap

ICYMI: DoubleVerify debuts social attention measurement with Snap partnership: First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement. https://ppc.land/doubleverify-debuts-social-attention-measurement-with-snap-partnership/ #SocialMedia #AttentionMeasurement #DoubleVerify #SnapPartnership #DigitalMarketing

DoubleVerify debuts social attention measurement with Snap partnership: First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement. https://ppc.land/doubleverify-debuts-social-attention-measurement-with-snap-partnership/ #DoubleVerify #Snap #SocialMedia #AttentionMeasurement #DigitalMarketing

ICYMI: Comscore expands certified deals with Adelaide attention metrics: Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform. https://ppc.land/comscore-expands-certified-deals-with-adelaide-attention-metrics/ #Comscore #AdelaideMetrics #AttentionMeasurement #ProgrammaticAdvertising #DigitalMarketing