Original Creator Criticizes BuzzFeed and Amazon for Using AI to Animate Cuppy Without Consent
📰 Original title: Amazon Is Making an AI-Animated ‘Good Advice Cupcake’ TV Show. Its Original Creator Is Furious
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Original Creator Criticizes BuzzFeed and Amazon for Using AI to Animate Cuppy Without Consent
Loryn Brantz, the creator of the viral Good Advice Cupcake character, is publicly criticizing BuzzFeed and Amazon for licensing her character for a new AI-assisted animated series called Cupcake & Friends without her consent. Brantz originally created Cuppy for BuzzFeed and produced a web series that ran until 2019. She claims that, when she left BuzzFeed in 2023, she was promised the company would not continue using her character without her involvement. Despite this, BuzzFeed licensed Cuppy to Amazon’s Prime Video, where the series is being developed using generative AI tools under the GenAI Creators’ Fund. Brantz calls the project an “assault on artists everywhere” and has encouraged fans to boycott AI-produced animation from BuzzFeed. BuzzFeed maintains that they own the intellectual property rights to Cuppy and are free to develop it with AI while keeping human creativity central to the process. Brantz disputes their claims of transparency and says she was only offered project details under a nondisclosure agreement, which she refused. The controversy highlights the growing tension in the creative industry over AI-generated content and the rights of original artists in the face of new technology.