Harry & Meghan dropped their latest #rebrand that sees them revert back to their Royal titles, and an attempt to leverage off the existing #brandequity of the Royal family. It’s a bold move considering this comes only 4 years after they launched #ArchwellProductions as a way to distance themselves from the monarchy and begin to build their own #personalbrand

To me it screams lack of strategy and just throwing spaghetti at a wall to see what sticks…. What are your thoughts?